What exactly are those negative things that they promote? Higher DPI is not a negative thing nor are the lights (maybe useless but not negative). Exact aim and lift are just features that can be disabled, you don't even have to use their software in the end. Actually Steelseries designed one of the most comfortable shapes ever and their implementation of A9500 in Sensei is the best i've seen so far (still not sure why, probably the consequence of using higher quality internals). Sensor manufacturers are to blame, not peripheral companies.