Originally Posted by tpi2007
Well, the APUs in the next consoles won't exactly ship in a retail package, so that definition stays within its bounds.
Also, the Xbox 360 has ATI's first unified GPU architecture, which is probably the only DX 9 and not DX 10+ hardware that has this sort of arrangement, and then AMD went on to release the first consumer discrete GPUs based on a unified architecture that are DX 10 capable, so in the custom CPU, GPU, APU business anything before retail standalone parts are made available is possible.
What probably happened is that someone at Microsoft rightfully picked up the phone and shouted some mean words like the following euphemism I'm about to reproduce:
"Microsoft rep.: Hey, AMD, how's your cash reserves ? I heard they were doing fine and your FX-over-9000-reputation-enhancing CPUs were selling like hotcakes. You bunch of incompetents, we know you are itching to promote the best APU you have ever made, but we ARE in the same boat here, our failure is yours too, so help us out 'cause we're already in the middle of a fantabulastic, craptastic manure storm of super epic mega proportions where our console isn't even half of what it used to be three months ago when our now ex-President of the Interactive Entertainment Business first watch-TV-TV-TV-TV-TV-Call-of-Duty-HD-Dog-TV-TV-TV-TV-go-home announced it.
AMD rep.: Oh, that... Ok, well... er...we'll make a sort of say... weak excuse that doesn't really address the problem but seemingly denies it enough that Xbox fans think it's warranted to continue cheering. It's the best we can do without flat out lying."