During Ballmer's time as Microsoft's CEO, the company grew. It diversified. It expanded into new markets, and it did so successfully. Ballmer enthusiastically promoted new directions like cloud computing, investing money to expand new businesses and giving the technical people the freedom and flexibility to implement the right solutions.
Is that a joke? I'm sorry but the man... while being an excellent manager and accountant, has no innovative talent. He doesn't know how to market, or how to hire people who do. He has stained the excellent Xbox franchise with Windows Phone and Xbox One. He has failed to evolve the excellent Windows Phone platform into a modern OS with competitive Tablet and Smartphone capability. In 2011 Windows Mango was an excellent upgrade, and promised a lot for the future. We are now 2 years in, Microsoft has successfully screwed over those who invested into their platform(like me), and failed to make Windows Phone a competitive platform. They also let the media demonize Windows 8, gave almost draconian requirements and controls in their new OS, and has failed to connect with the Consumer. At all. If anything, Microsoft has gone backwards
. They have consolidated their market sure, but they also gave a lot of market share to the ever aggressive Apple and open-source Linux. They stained relations with Steam, who is NOT
their competitor and would make a terrific partner, they've completely butchered Windows 8 strategy. They failed to improve the consumer market. So I don't care what the stats say about percent annual growth, investor confidence, market cap, Microsoft has regressed
considerably. They are no longer the juggernaut of pre-2000, no longer the sleeping bear of 2000-2005, and now they aren't even a credible threat to their biggest competitors of Apple and Google.
Where is the money now? The Consumer market. Microsoft knows this, Google knows this, Amazon knows this, Apple knows this, everyone
in the industry knows it. Corporate clients are like government contracts. Huge money pots, excessively and regularly overplay, but DO NOT come by every day like the consumer does. How often does a phone cell? How often does a laptop sell? Now how often do you get an order for 10,000+ Windows Server software? Of course the enterprise market currently has more profits, better market, but the electronic consumer market is huge, consistently generates revenue, and give your more market presence.
How big is Apple? That speaks volumes of how powerful the consumer market is. Windows 8 should have been an UPDATE
with an OPTIONAL
Start Screen. Stricter requirements of no bloatware would've been SO huge. It's a minor thing, but all the minor things you do to improve use experience
is what sells your company. What has Microsoft done in the last 4 years? Completely butcher their consumer presence. And who
was at the helm? Balmer.