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[TE] Intel to fire entire PR team - Page 8

post #71 of 78
Quote:
That snowboard prize is pretty terrible though its like they didn't even know who their target market was.

Hey i'd like a snowboard to hang on my wall or something, cool wheee.gif
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post #72 of 78
Quote:
Originally Posted by brucethemoose View Post

An excerpt from an advertising campaign back in march:
I'd fire them too applaud.gif

Hahahaha. That is funny. Did the guy who wrote this think that every single body liked to ride fresh POW with their totally sweet board. Tubular.
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post #73 of 78
Quote:
Originally Posted by Terse View Post

They dont have to fire everyone in the PR department...

Just everyone involved in making and approving that box art for retail.
*
It will only look good if it's the size of a favicon.
Quote:
Originally Posted by one-shot View Post

Is that REALLY the box used for HSW desktop CPUs? If so, they all deserve to lose their jobs. Just like Apple did a year ago.
Yeah they did
Quote:
Originally Posted by sdlvx View Post

I'm not sure what exactly is getting the axe. I'd find this pretty odd. Intel completely dominates marketing via all sorts of means. They also force OEMs into positions where if they don't use Intel where they can, they don't get good deals on Intel.

People, from my experience on reddit and such, will just run to Intel regardless of if AMD offers something superior (like in the i3 to FX 6300 range) until you convince them what is happening.

I recall people running nuts over Pentium G rigs on /r/buildapc and folks going "that's a bad idea, you can't OC and if games need more than 2 threads you're even more screwed than with i3" instead of Phenom 2.

Now no one touches Pentium G and people still build Phenom 2 systems. Their marketing is absolutely superb and they've built a product image where the default is to just simply go to them. They've basically reached master brand status, and in marketing that's the holy grail.
That box is a sick joke. It looks like the kind of stuff that would crawl out of high school graphic design course where the computer lab consists of ancient G4 PowerMacs.

But another example of Intel's masterful marketing and public relations is how folks can look at that box and not raise a massive ruckus over it, yet AMD releases FX 9000 in a simple, black cardboard box and the world ends and we see a thread 20+ pages long about the box.

But the whole thing sounds like they're upset over how their mobile parts are doing. I don't know what Intel is thinking, selling chips that are 10% faster but cost 10 times more than an ARM part and 7 times more than the AMD part, well, no amount of marketing is going to save that no matter what. Either Intel is blaming marketing on their $700 chips that barely beat out competing $70 chips and no one wanting them or they're just going to realize that it's a futile effort to get people to spend that much more.

The fact that they admitted they lost to AMD and ARM means that they're pretty much acknowledging they failed in mobile. It's pretty well known that AMD is losing in server because even if they can get close in performance they're far off in performance per watt (at least with big chips) and desktop is having its share of problems because of weak single thread and software not reaching a point where it can scale to that many cores yet.

It has to be mobile, but I don't get how anyone could manage to make chips that far out of line with price to performance of the competition desirable to anyone. Maybe we'll actually see new marketing guys force Intel to realize that their die size to price ratio is absolutely ridiculous most of the time.
I agreed with you only until halfway
1) AMD is not losing the server market. Intel is really losing it.
1i) Why? More and more citibank new HP servers are running AMD just because it's SO MUCH CHEAPER for the same performance and also no server farm gives a hoot about power consumption. All they want is DENSITY. AND THEIR PRICE.
Quote:
Originally Posted by TheLAWNOOB View Post

I could be a much better speaker than him. The worst part is that video in on every single ASRock mobo page (or is it?).

IMO the only good looking ASRock mobo is my 970A Extreme3 which is covered with red spray paint.

Anyways, I don't see a point of firing Intel's entire PR team, even though I don't see Intel ads on TVs anymore, and their game bundles sucks...

I remember back in the early 2000s, I can always see intel's ads during the evening news (in China). I have no idea what intel is back then, but I still remember the jingle.

Ahh, good time... Cheapest laptops cost 10K Yuan back then...
C'mon of course you'll speak better, you're american for god's sake!

Of which you did a terribly bad job with it.
Intel had game bundles?
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post #74 of 78
Because massive sweeping changes is always a good idea.

But in all honestly, they will not fire the pr team. The pr team has been doing ok lately. The problem is not what people think of intel, most people have a positive opinion of the company. They are currently in the top 20 of the most World's Most Respectable companies. They are in the top 50 of the most admired companies. They are number 2 in the most reputable companies.

You don't get in the top 50 of anything if you have a bad PR team. Let alone move 28 places up the ladder from 30 to 2 in the most reputable category if your PR is failing.


What does that mean? The firing is a rumor of a very bad joke.

Intel does not need to worry about it pr team as much as it needs to worry about it industry penetration. The one and only reason that intel has not been widely adopted by mobile devices is simply because the carriers of those devices worry that people will start to treat their mobile phones the same way they treat their computers. Carriers make money by offering very little services at very large profit. They can not offer very large services at very large profit. The larger the service the smaller the profit.

PS this is why google, facebook, intel, and 1001 other companies that make money off from offer larger services are looking into making their own wireless networks.
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post #75 of 78
Quote:
Originally Posted by DaveLT View Post

I agreed with you only until halfway
1) AMD is not losing the server market. Intel is really losing it.
1i) Why? More and more citibank new HP servers are running AMD just because it's SO MUCH CHEAPER for the same performance and also no server farm gives a hoot about power consumption. All they want is DENSITY. AND THEIR PRICE.

And oh boy does AMD nail both of those recently.

That's nearly 160 6386SE Opterons (2560 Piledriver cores) running at 2.8Ghz stock and 3.2Ghz all-core turbo, with 20TB of DDR3 1600 in a single server cabinet.

And if it sounds unfair that I'm counting cores and RAM without counting the units themselves, (64-cores and 512GB RAM per blade, 8 blades per enclosure, 5 enclosures per cabinet.) then you need to remember everything is virtualized now. You can throw more or less cores and RAM at a given OS on the fly, and even move an active SQL database OS to another blade while the system is still live.

More importantly, a M915 with maxed RAM and CPU power only totals in at $15,000, and most of that is RAM. Cutting back to 128GB per blade drops the price down to just under $9000 per.

In comparison, Intel's version of the same server at $9000 will only get you four Xeon E5-4607's, a hex core with hyperthreading coming in at 2.2Ghz no turbo, and 128GB of DDR3 1600.

And that isn't even getting into SeaMicro which AMD bought from under Intel's nose, or how HyperThreading is near useless in a virtualized environment. tongue.gif

/kissing AMD's backside

Seriously though, that's a ton of power in a very dense space. If you've ever seen a full height blade and used an 8320, imagine 8 8320s in that tiny little box. For those that haven't, imagine the box a 20 inch pizza would come in. That's how big they are. tongue.gif
Edited by KyadCK - 9/7/13 at 7:07pm
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post #76 of 78
1 word, scary power. tongue.gif
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post #77 of 78
Quote:
Originally Posted by Blameless View Post

Companies that settle on "enough" instead of finding ways to be more competitive usually go into a downward spiral.

Of course, the risks one takes to become more competitive can be be just as costly if thing don't pan out, it's still better than trying to stick to the status quo in the midst of a changing market.
Meanwhile at Intel HQ...
Quote:
Originally Posted by CynicalUnicorn View Post

I... What. How do you lump snowboarders with PC builders/enthusiasts? And energy drinks? Although I won't lie, I would drink Intel Overclocked Soda if it were any good while modding/building. biggrin.gif But it'd be a licensed Mountain Dew thing, so probably not.
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post #78 of 78
Remember this, their PR team don't need to target us. We just jump straight to benchmark result. We don't care what it is on the box. What they need is to target clueless PC buyer; like everybody else that don't go to PC forums and websites. From the look of it, they were doing.... sorry I can't help it, they're terrible. I'm happy Intel fired them.
Edited by MTolvo - 9/7/13 at 11:10pm
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