I'd love to see the back on this thing, as well as some comparisons to the 3DS so we get a better sense of ergonomics.
Anyone who's got moderately sized hands & played on a 3DS for awhile knows about how bad the ergonomics are. Like wise, I feel like the price should be at the $99 mark if they really want to make it a solid option in terms of buying.
Since most folks will look at it, and probably ignore it. As it doesn't look like a Nintendo DS, and that image is about as iconic with todays parents & young folk as the Gameboy was back in my time.