Originally Posted by provost
I rarely see one hardware rep commenting on/endorsing another hardware rep's profitability, unless they are both privy to each other's P&L via a distribution agreement, or joint promotion arrangement, etc.
I understand your thoughts here, but let me make one thing clear, I, nor CaseLabs have any affiliation with Aquacomputer that gains either of us any kind of monetary compensation. I am, however, a repeat customer (my own money) of Aquacomputer.
I have an Aquaero 5 Pro with Waterblock in my build. Been using it before I was a Rep for NZXT, been using it long before I became a rep for CaseLabs. In fact, I was one of the first people in the US to even own an Aquaero 5. In fact, I've carried that Aquaero 5 through 7 different cases, from Corsair, to NZXT, CaseLabs, Lian Li....
I am an enthusiast, modder, builder, and watercooler first and foremost. As having had worked in the industry, and similar ones to it, I can tell you that for a small company like Aquacomputer, their profit margin on something like this is very small. Probably in the 10-20 dollar range per unit. That's not a lot. In order to keep afloat and produce more products, EVERY company needs to make profits on their products.
This is why you've seen DangerDen and MIPS shut their doors. Not enough money coming in (which is a shame, because both companies were awesome.)
You have to understand that enthusiast grade products are generally manufactured by smaller companies, and those products usually carry a higher price tag as well. It's the same with Audio products, or cars, furniture, clothes. Once you actually have an Aquaero 5 in your hands, and you get to feel its build quality and how nice it is, that price tag suddenly vanishes.
And believe me, I know how much money is a concern to people. I'm a full time student, part time employee, and I've paid for my education out of my own pocket by working. But when it comes to PC tech, I make an exception and forego lunch for a week or two in order to get what I want.
Anyway, /end rant.. More love and harmony. And puppies. I love puppies.