Originally Posted by cloppy007
What's the point in waiting to announce this (besides hype)? It seems childish to me.
An ideal launch consists of doing a few things at the same time:
1) Announcing the product.
2) Having reviewers review the product so you know if it's right for you.
3) Making the product available for you to purchase.
We can do #1 whenever.
#2 requires reviewers to have the case for a few weeks so they can do testing.
#3 requires 4-6 weeks for the cases to ship from the factory to the rest of the world.
The PR date for this case is based on the fact that we wanted to have a strong worldwide launch. Unfortunately, reviewers and some resellers are a little unfamiliar with having so much time between our internal communications about this case and the embargo date, and we've seen them get kind of antsy.