Originally Posted by CorsairGeorge
Yes, I completely deny that there is a demand for a smaller sized 900D with its exact build quality and features. I know this to be the case because we've seen our competitors come out (and fail to gain traction) with similarly over-spec'd mid towers and more compact full towers. Sure, they may have made a mis-step here or there, but nobody is paying $200 for a mid tower anymore. That ship has sailed and that market is gone.
The new market looks like this:
Cooler Master owns the ~$50-$60 price point with the Elite 430 and the HAF 912
Fractal Design owns the ~$100 price point with the R4.
The ~$130 price point is NZXT with the original Phantom.
$150-$200? The only thing moving is full tower. CM Storm Stryker/Trooper. NZXT Switch 810, maybe Phantom 630. Thermaltake, etc. Nobody sells mid towers for $150+ anymore.
We know this because two of our best selling cases (the 600T and 650D) have declined slightly over the past few years.
Realistically, we can't ignore the way the market moves. If we'd added the tool-free button release for the side panel and made the entire front out of cast aluminum like 900D, we'd be $40 more expensive. And you know what? Maybe we still would have sold a few. But look at the reviews today - even at $159 a lot of people are saying it's "pricey" for a case, or "on the high end". The Define XL R2 is $119, and even though its feature set is completely different, people are looking at "Full Tower" categories and going by price.
So I apologize to all you guys who wanted certain aspects that you didn't get, but I don't apologize for the 750D.
The 750D is a kickass full tower at a great price.
Obsidian family has always meant a few things:
* Black, Aluminum Fascia
* Flexibility (air or watercooling, silence or performance, your choice)
* Ease of build
Every Obsidian family case ever launched has been on the bleeding edge of liquid cooling compatibility, with room for the largest graphics cards, innovative hard drive options, and with tons of expansion room. That's what Obsiidan family comes down to.
Door panels being screw on being button release or latch release is a trade-off, sure. But when it came down to the feature I felt was more important, I felt like the SSD trays and the extra watercooling options made more sense than the tool-free side panel release here. I wish we didn't have to make trades, but to hit the price point to make it affordable while still offering premium features, that's a trade off we made.
Keep in mind that nearly all of our competitors use the same screw-on side panels at this price point.
So I still think the 750D kicks ass. It's got great aircooling, watercooling options, a really cool SSD mount technique and modular hard drive cages, and again, the aluminum front panel.
If it's not your thing, that's cool. There are plenty of competitor's parts you guys can buy that may be more to your liking.
And at the end of the day, the proof is in the pudding. Sales are sales. If it works and a lot of you guys buy it, it's a success. Otherwise, it's my fault and I missed something. I've done that before with the original 700D. I think this time we got a lot more right.
I built the 750D based almost entirely on feedback from these threads:
By the way, there are "Mid Tower" and "Mini ITX" variants of those threads in the Case forum if you want to make your opinions known.
I have a very basic strategy for becoming the #1 case vendor in the world.
1. Ask you guys what you want.
2. Build it.
3. Launch it.
Repeat as necessary.
That's it. Obviously desires and preferences are a bell curve. Some people say we don't have enough 5.25" bays, some people say we shouldn't have any. But learning to filter the signal from the noise is where my own skills come in. So if I got the vibe wrong here, then the case won't sell very well and we'll see it.
But I have a feeling that this case is going to be a huge success (like our Air 540, 900D, and 350D have been this year). But it's not for everyone. Nothing is.