Originally Posted by Sylon
You answered it. Because it is no longer in production, there is only so many out there, driving the price up. Economics
Yeah I thought about that too, however there is a GTX Titan out there and new GPUs are coming. I seriously doubt that anybody would get a 690 right now for that price. When the price of Titan and 690 is $1000 each than we can debate, but when Titan is $1000 and 690 is $1200, I don't think there is anything to debate.
The only folks who would get 690 now are for QUAD SLI purposes and it is not too great of an investment to quad SLI a 2GB Vram GPU. Or if the companies want to get rid of the 690 stock they would lower the price and people could lean toward it.
Just doesn't make sense to me.