Well I was bit pissed about current RAM prices, and news they can be for few months this way. So I wrote this wall of text. I normally hate writing economical analysis, and it probably shows.
Originally Posted by kpoeticg
Yeah I know. I got my RIVE in the mail like a month and a day ago =P. The BE's are always more. It's basically an upgraded RIVE so of course it'll cost more. Otherwise no1 would ever buy a RIVE again.
It's bit more complicated.
I looked, and shopkeepers are aggressively trying to get rid of stocks of RIVE. It started 14 days ago when they tried a bit, now they massively dropped prices, they are still making profits from that, but they don't want to risk anything. Like they would have original in storage, and then BE would appear.
When you are company and release stuff, you have more than twice as large expenses for handling two different types, than you had before. In addition, when you look at the target, it's the same small pond. Would it be larger when they release the second type? Users of both boards are from the same pond, and mere introduction of BE would reduce number of buyers of the first board. So when BE would appear what would happen? 1. People who delayed their build. They are first class buyers, they want it. As long as it will have the right price (low). 2. People who wanted to make PC after it was available. These are second class buyers. They are choosing between RIVE and RIVE BE. Considering current lackluster overclocking performance, grabbing cheap Sandy-E and RIVE, isn't bad idea. 3. These who have RIVE and wanna upgrade to RIVE BE. Can Asus afford to have two high end boards simultaneously? They will not have more sales.
Actually they can estimate number of MB sold by taking statistics for Q1 of this year, and use this equation for number of bards per quarter estimate = 2*Q1 - number of actually sold boards in Q2 and Q3 - second hand sales estimated. Common sense says, if they wanna produce simultaneously both boards, second hand sales would absolutely MAUL Asus RIVE sales. If you want RIVE BE, you'd pay for it. But what about these who can be satisfied with normal RIVE board, would they pay full price for RIVE, when there would be second hand RIVEs from people who upgraded to RIVE BE? These few who would prefer RIVE over RIVE BE would be able to obtain it cheaply from sales, or from second hand market. In fact, before release of RIVE BE, majority of people who wanted RIVE would have it already.
Now lets look at it from manufacturing point of view. Where would be RIVE BE manufactured? The best place would be the same line as RIVE, because it shares a lot of components, and it's basically a refreshment of a top product, and these people have experience with making RIVE already. There are some RIVE in storage, thus hopefully there was some cut off, and they started first run 14 days ago, and currently this week they are doing the first real run to ramp up production in 14 days to be able to deliver enough stuff after denouncement. Some distributors like to have to have stocks to have buffers, and the distribution and production of X79-DELUXE was definitely lackluster.
Well. From the above follows Asus shouldn't manufacture both RIVE and RIVE BE. (With possible exception of dropping price of X79-DELUXE to PRO range, and dropping RIVE to X79-DELUXE range, which would violate theirs price bucket placements. But I guess they wanna keep both PRO, and DELUXE simultaneously on the market.)
As for prices. Lets try some estimations: Well, Asus MB doesn't exist in vacuum. EVGA dark is for 399$, and RIVE original is for 379.5 without VAT in my area. 429.9 on newegg. Obviously, if they will price it too high there would be a bit of storm which would hurt Asus renomee. Considering EVGA is for 399$, pricing it to 439 can be still viewed as acceptable, pricing it to 599 will not be accepted by anyone. Pricing it to 429 as the old board is also acceptable tactic. If newegg would have problems with old stocks, it's theirs problem, they shouldn't be greedy.