Originally Posted by PhantomTaco
The only thing I saw flawed with that argument is that AMD NEEDS the cash. Was saying in the other thread if you take a look at their financials and cash position over the past 2 years as well as their recent actions (massive cpu/gpu price cuts, selling and releasing property) they're obviously looking to generate a lot of cash right now. It would be in their better interests to undercut Nvidia by just a bit to get maximum returns while still stealing market share.
They dont -need- a huge cash influx. If you looked into it, you would know that the declining PC market+ GF contract cancel caused them to get into a pretty tight spot. They have already corrected this and are on their way to cash flow positive by the end of the year. A big win would obviously be great for them, but hawaii could just be a decent launch, and they would be fine. I do agree that its in their best interests to undercut Nvidia as much as possible, because AMD's issue isnt really their products, but their marketing. The general population doesnt know who AMD is, or their product line. Meanwhile Intel has commercials, radio ads, and are plastered across the web, and have a very simple core line up i3