I think this is great! we as OCN members can see " yes we can build our own computers to do this" but for the other 99% of the people out there, this is a fantastic option!
Imagine a HTPC steam box with Steam OS but with an XBMC style interface. You want 4K gaming? go for it. You want media streaming? it's all right there.
Netflix, Hulu, ESPN 3, and HBO-go all on top of this = the best living room box so far.