Originally Posted by fateswarm
Waaaait, that's a jump of logic. We are told that prices drop. Not that they drop like a brick, and I personally never expected them to drop more than 10-20% in a year or more (plus there are some NVIDIA graphs showing the pricing situation over time for the various process nodes (from the time they were whining against TSMC prices) that you can google).
I don't think we are talking about the same situation here, as there is no jump in logic.
I am talking about the pricing of flagship GPUs, 7970, 290X, 680, 780, etc, etc, as compared to previous flagship GPUs.
My big beef with the 290X is that it isn't "new", it is the same 28nm fab as the 7970, just bigger. At least Nvidia could argue with the 780 that it is a whole other beast from the 680, which is true being GK110 cut back. With AMD they simple are giving us more through maturity in fabrication and a larger die. The 7970 is ~365mm2, compared to the 290X at ~438mm2; larger die, with higher efficiency in manufacturing, higher performance.
The key thing here though, is it is still the same 28nm, and same architecture, we are just getting more of it! There is no reason other than extra profit that the 290X couldn't have been dropped at $550. 7970s have been selling sub $400 for an extremely long time now. We seen AMD do this crazy $600+ pricing on the 7970 when they entered the market first and didn't have competition, and it bit them in the ass. That isn't the situation now, AMD is coming into a market that has already been tapped, Nvidia with the 780 and Titan.
By coming in at $600+, and coming in late, AMD is just screwing themselves and the consumer. It also puts Nvidia in a prime position to strike back and make a quick price drop on the 780, moving more units.
Really, in the end, I think AMD is pricing around what they BELIEVE Mantle is going to do for them, and have inflated the MSRP.
The whole situation reminds me slightly of the FX 9000 series launch just a couple of months back. AMD thought their hype train was unstoppable, launched a product at a ridiculous price point, and were laughed at by everyone. God only knows how much damage that did to them in the eyes of the consumer.Edited by PostalTwinkie - 10/11/13 at 11:42am