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[Ars] Microsoft offers differing takes on use of Kinect data for marketing - Page 3

post #21 of 27
Oh advertising, the fine art of using intelligent ways to sell stupid products to dumb people <3
post #22 of 27
buncha crazy tin-foil hat talk if you ask me rolleyes.gif im not saying that they CANT do more than watch you flail around naked in your living room (which was a joke by the way, dropped the ball there mr. serious pants')
if really all that happens is that it by chance predicts what kind of ads you want, why do i care.

but this is all hypothetical anyways, for i dont plan to buy the bloody thing... all yall can continue freaking out about it if you want to i guess.
post #23 of 27
Quote:
Originally Posted by Vagrant Storm View Post

I think they could easily catch logos on products...like a beer or soda can. Perhaps catch key words people say...names of stores or restaurants...perhaps even political candidates.

While the technique is relatively easy it would be quite difficult to implement. The xbox doesn't have enough compute power to pull it off like many are imagining. There are a lot of issues that would have to worked out. I've looked at this ten million different ways since the first OMG Kinect is watching me and I still haven't come up a way to do it that Microsoft wouldn't be spending more than they were making.

I'm talking about video/image/audio for targeted advertisements. As mentioned earlier web browsing, searching, and entertainment choices would provide the same data but at an affordable cost.
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post #24 of 27
Quote:
Originally Posted by Kylepdalton View Post

While the technique is relatively easy it would be quite difficult to implement. The xbox doesn't have enough compute power to pull it off like many are imagining. There are a lot of issues that would have to worked out. I've looked at this ten million different ways since the first OMG Kinect is watching me and I still haven't come up a way to do it that Microsoft wouldn't be spending more than they were making.

I'm talking about video/image/audio for targeted advertisements. As mentioned earlier web browsing, searching, and entertainment choices would provide the same data but at an affordable cost.

I think the audio would be easy to implement. If it can listen to everything you say and then react to, "Xbox on", then it should be able to send a 28bit Internet packet signalling that some one said a key advertising word from a preloaded list..

As for the image recognition...I don't know enough about the Kinect to really say anything. Though from the claims MS has made about it it should be able to recognize logos without much processing power needed...they could be proloaded as well. Then it would also send a quick message home too.

The the Xbox live log in server could read the info and then decide what ads to display...not much different then any search engine does. Or they could get a general number of how many times the word, "Walmart" is said in house holds across the country or something and sell that info to advertising agencies. Though rather then sell data I am sure they would have more business of selling the service of collecting data...basically getting key words and images on the list of things to look for. No matter how powerful the kinect is, it can't simply look for everything. I can't see why it could not look for things it was told to look for though.
Edited by Vagrant Storm - 10/8/13 at 10:03am
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post #25 of 27
it would be glorious if this somehow actually meant that MS would do something similar to what neilson does, except with every XB1.
that gets a far greater coverage than the neilson boxes which are like 1:50000 people in a viewing area.

it already has the ability to see everything you may put on your TV since it has HDMI throughput, etc.
so, it wouldnt be hard at all to devote a minuscule amout of processing power to watch out for queues in TV/movie audio or whatever to log how many people are actually watching something so we can see what people actually like outside of the broken neilson system.
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post #26 of 27
Kinect advanced way further than you think.
http://www.dailymail.co.uk/sciencetech/article-2408748/The-sensor-reads-heartbeat-feet-away-WITHOUT-touching-you.html
Talk about targeted health insurance and even life expectancy detection.
Now that they kicked Ballmer out, nothing holds them back from becoming an aggressive Facebook/Google-style company.
Edited by The Robot - 10/8/13 at 4:45pm
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post #27 of 27
Quote:
Originally Posted by The Robot View Post

Kinect advanced way further than you think.
http://www.dailymail.co.uk/sciencetech/article-2408748/The-sensor-reads-heartbeat-feet-away-WITHOUT-touching-you.html
Talk about targeted health insurance and even life expectancy detection.
Now that they kicked Ballmer out, nothing holds them back from becoming an aggressive Facebook/Google-style company.

Another article of what if's, could've, maybe's, possibilities, potentialities, etc...
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