Now what exactly is your problem? They don't have to undo anything, but I also don't have to buy one of those turbines ever again. I've had two reference Caymans and four reference Tahitis so if Hawaii looks like more of the same except for even more heat to dissipate, I think I'm entitled to be worried. Especially since I really, really, REALLY want a blower type cooler and there most likely still won't be any custom cards with one of those even if and when the custom models arrive.
So yes, it looks bad. There was a very explicit promise by AMD a few months ago that they would get better reference coolers out but from the looks of it, they haven't done much if anything to rework their previous design.