High noise and power... what do you expect it's a reference cooler on a densely packed GPU with 1800+ shaders...
Nice speculating month you guys!
edit: from Gibbo's review at OCUK
In short I think out of the box the R290X is the best card on the market, it beats literally every other card out the box and is a good deal cheaper than the cheapest GTX 780's, even at launch without any promotions or deals in place. Compared to Titan it is vastly cheaper and just as quick if not quicker. The weakness is the overclocking, high temperatures and lack of voltage control means your looking at about 10% with current reference designs. We are hopeful MSI Afterburner will be updated to support R290 voltage control as we firmly believe the cards will clock much better with voltage and even more so with improved cooler designs or water.
Then the pricing is what makes these exceptional value, you've got GTX 780 and Titan beating performance at a much lower cost, infact the only way a GTX 780 can come back at R290X is with one of the highly overclockable versions such as the KFA2 GTX 780 HOF White Edition we used with a 1310MHz core clock.
The performance at high resolutions is really where the card shines though, 1440P, 1600P and 4k is where this card is at with its 512-Bit memory bus, anything which is memory intensive will run very well on these cards and with 4GB of RAM you are not running out of memory any time soon in any games even at 4k resolution.
If you already own a GTX 780 or a Titan there is little reason to upgrade unless your GTX 780 is an extremely poor overclocker. We think 780Ti won't have the easy victory it maybe hoped for and the 780Ti and R290X will be very closely matched in performance, price however, most unlikely, but now its time for NVIDIA to play its cards.
Note the blurred R9 290...Edited by AlphaC - 10/23/13 at 9:06pm