Originally Posted by Derpinheimer
Well usually they are a bit more. R&D, higher quality PCB components (potentially) and a slightly more expensive hsf.. $20-$40 markup is totally fair for non-reference. Unless its an XFX Double Disippation, those should be like half off theyre so bad - at least with 6XXX and 7XXX
No, not really. Go on newegg right now and i bet you irl money you can find aftermarket cards going for the exact same price in every series of GPU's besides the 290's.
Sure i understand a 10 dollar markup and would gladly pay that but history has shown you can almost always find aftermarket coolers for the same price as reference cards.