Since you guys brought up Anandtech, I'd like to mention that the AMD portal doesn't mean anything. If you use a little google, Anand recommended GTX 480 when it was louder than 290x yet they didn't recommend 290x when it wasn't as loud, because 290x was "too loud". That's a massive double-standard that is too huge to simply pass up.
And for the Nvidia generation, the GTX 480 was actually more expensive and not massively faster.
As for the 4770k and GT 630 comparison, they are trying to show that the built in GPU is not that bad and they are doing a marketing trick to get you to say "look, it's 4770k and A10 APU is winning, so A10 CPU must be just as good".
They probably could have gone with Core i3 + GT 630 but it wouldn't have had the same effect. The demo they showed didn't seem overly CPU impressive and a lot of it looked like scripted areas of the game. But now everyone who saw it saw Kaveri beating 4770k in a benchmark and it looks good to them.
What AMD is saying with that presentation is (and note I don't know if they're true or not, it's just what AMD is trying to convey)
1. Kaveri is just as good as 4770k for gaming
2. You can spend the same amount for those parts or go AMD for double the performance
3. We care about gaming, a lot
4. You can put together an APU system for gaming and it'll cost as much as a PS4 or XBone.
5. You can have a pretty enjoyable experience on budget hardware, you don't need a $1500 gaming rig with Titan or 290x to enjoy games
The thing is that this is a great gateway platform, kind of like a gateway drug, to get people onto PC gaming. The thing I don't get is that there's NO way to upgrade from A10. I mean this platform would be godly if you could get people to buy into the platform for cheap ($100 for high end mobo, $150 for high end APU) and then drop in a serious CPU like FX 8000 series with a big dGPU and have a high end gaming system.
Then PC gaming turns into "well I spent $300 on a new GPU and now I can crank my settings) instead of "I need a new gaming PC, lets drop $1000+ on a decent one".
I am telling you guys, it makes no sense for AMD to not release a common platform for APU and dCPU + dGPU that is HSA enabled.
To be honest I wouldn't be surprised if we saw FM2+ get one more release after Kaveri and then a unified socket. AMD has hinted several times that HEDT users need to keep the faith or similar messages but pushing that platform doesn't align with what I think AMD's long term and short term goals are (long term: large install base of HSA enabled systems, short term: promote gaming to push install base of HSA enabled systems).