Originally Posted by keiths
"Either I'm ahead of the curve, which I don't think I am, or established monitor companies are way behind the times in their market assessments
." - me.
Making a 4k resolution VA type panel that can operate at 120Hz would be prohibitively expensive, and the market they would be catering to would be incredibly small. You're talking about gamers that care about color clarity, require high refresh rates, and not only have $800+ to drop on a monitor, but also the $1200+ worth of core hardware that could run games at 4k resolution with 100+ FPS. Not to mention the ~$600-$800 they'd have to spend every year or two to be able to keep running games at 100+ FPS at said 4k resolution. How many people do you think meet those criteria?
This monitor basically stands in a category of its own as far as I'm concerned anyway. There's no sense saying it's bad, since it has no true competition. This monitor could be the start of a whole new trend, and hopefully means that we very well could see a monitor that DOES meet your criteria in the future. For the time being, a more entry-priced enthusiast monitor at 1080p makes perfect sense. Tons of great features (or really, basically EVERY feature) in a 1080p format is just fine to start things off. Good sales here could mean Eizo (or another company) might pursue other versions and revisions of this monitor, and hopefully you will be able to pick up a 4k resolution version of one of these within the next year.