Originally Posted by Moustache
Tbh, I don't see the point of new SKU's to counter 290/290X. The gaps of performance between 290, 290X, 780, 780 Ti and Titan are very minute. Thus, adding new SKU's wouldn't make any sense at all. Price reduction is the only way for Nvidia to counter AMD at the moment. The problem is that GK110's die size is bigger and this mean it's more expensive. Another price reduction would be a big loss for Nvidia. We've seen a price reduction for the 780 from $649 to $499 and that's already too much let alone a new price drop. But Nvidia only have one option available that's to reduce the price of 780 yet again so that it will sell more. If they keep the same price, no one will buy it.
While you are right that manufacturing costs are more expensive for GK110 compared to Hawaii, it honestly won't phase Nvidia that much at this point. For the 8 month period that GK110 was reigning with the Titan and then the 780 later, Nvidia made their money handily. And if you look, GTX 780's have been selling like hotcakes since the price cuts. Now, whether that will change or not with the 290 in the running, remains to be seen. As we can tell, the 290 is a monster in price/performance.
For price cuts, it wouldn't be too surprising to see
gtx 760 - $200
gtx 770- $299
gtx 780 -$449
gtx 780Ti- $599 (Nvidia might price it at the $699, but with the 290's results, Nvidia will be hardpressed to sell at such a high premium with the stiff competition)