Originally Posted by chrisf4lc0n
It is limited, because the AMD limited it, by using voltage dropping/regulating BIOS. I understand where they came from, without the OC the card is an absolute power hog, but when the voltage gets bumped to 1.4V it can draw 500W alone! Most of the common folks PSUs would not take it.
Many people mown about the poor quality fan, which allows the card to throttle down, I am actually rather happy that the AMD focused themselves on designing the card and squeezing the most of it and not on the cooler, which could be easily replaced with water block or in later time by reference design heatsink/fan.
I still remember the old times where there was many more players on the GPU market like 3Dfx Interactive, Matrox... There is nothing better than a good old competition. Now there is just 2, ok maybe 3 companies, but they do not really compete with each other, Intel makes their HD series GPUs for the office PCs, AMD has taken everything above office PC to mid-range gaming market and Nvidia is for high-end gamers. Capitalism eh...
But here's my concern ....If you remember all those oldies, you can remember when, even in this millenium, IBM was the king of laptops. Everyone wanted an IBM because the A-series always took 1st place in the reviews and performance tests. But the T series was their money maker. Some bean counter decided to forgo the A series cause they didn't sell that many, and wasn't a big money maker. Then the front page pics stopped, it no longer topped the charts, peeps stopped telling all their friends and peeps stopped posting on forums that "IBM was the best". IBM became a non-factor in the laptop arena shortly thereafter.
Championships are bought. In order to buy one, you need cash. Did the Yankees win all those World Series in recent years because of an excellent farm system and astute management / coaching ? No, the bought them with payrolls that dwarfed the competition. It's very hard to compete financially when ya highest placement in overall GPU sales is 14th place. And as you said, AMD's niche has been the low to mid range which doesn't generate a lot of hoopla. I think they pulled a real boner here ..... Having sites like Anandtech issue "no buy" recommendations will resonate for a long time.
Long standing excuses like:
- Well when we get new drivers ..... the other guy will have new drivers to.
- Over clocked it beats a stock .... the other card overclocks too.
- It's cheaper and you can add water ..... include the cost of the extra radiator and fans for the 100 watt difference w/ 2 cards
- I wear headphones when I play .... really ? .... all the time ?
The biggest selling discrete card on steam's survey is the 560 Ti ..... it's 30% overclocking headroom was one of the reason's for it's success. While we haven't seen that kind of headroom in the 600 and 700 series, both sides have typically left significant headroom on the table. This time around.... the cards been overclocked and then after the THG article, overclocked again resulting in a ridiculous heat / noise profile and leaving very little headroom. That just leaves too many flaws for reviewers to write about. Other than Corsair H100i owners, many people don't realize what 58dba sounds like and while I was surprised at people's initial willingness to accept it.....we now see quite a few peeps swapping out those 2600 rpm fans for 1800 jobs cause over time it was just too annoying.
If they had to release now, think the smart move, though normally I hate the idea of exclusives, would have been to release this card thru Asus using their Poseidon concept putting WC out there from the get go and use a short exclusivity period to come up with a better cooler design. Then again, they knew nVidia had tons of room in their pricing structure, and they had to hit a price target. The cooling systemn will eat into that price. Also, will nVidia counter with simple overclocking the 780s so they sit in top again not just when overclocked but also "outta the box" ? I think they figured to sit back and "wait and see" how the press reacts and given what we've seen, I don't think they will.
The other thing they might want to consider is their release schedule..... When AMD beat nVidia to market two generations back and captured the holiday shopping season with no response from nVidia it was considered a major coup and people wondered whether nVidia would survive.....while I'm sure a few heads rolled at nVidia there was perhaps an unforeseen benefit in that it allowed them to tweak the lineup to just beat AMD in each of the mid to upper price niches. This "counter puncher's role" is one they have since kept since. I'd would have suggested that AMD take this approach w/ the 8xxx series but it would be nVidia's best interest to leave things just as they are as long as possible.
In short, while it would appear that AMD has the technical ability to better compete, its their business decisions that seem to be more questionable.