Originally Posted by geoxile
Except they already provided several reference designs for Temash, which were presumably designed on contract with third party companies. They were available before Temash launched, demoed at CES, and absolutely no OEM used those reference designs. Instead a handful of OEMs produced a handful of their own terribly designed devices using Temash.
It would be absolutely pointless to provide reference designs for Mullins given the attitude OEMs have shown towards Temash.
I agree, I would love to see AMD push out some of their own devices designed around these fantastic concepts they've created. However, that may damage their already less-than-stellar relationship with OEMs since they would now be direct competitors. According to AMD, their cat core products are selling pretty good so why damage that by trying to pump out their own products under a name with terrible brand recognition.