Originally Posted by geoxile
AMD needs to focus on partnering up with OEMs, developers, manufacturers, etc.
Usually OEMs and Manufacturers concern you when you make Consumer products. IBM, Intel, and Nvidia don't deal with that end, and they make a lot, if not most, of their money on the enterprise market.
They have been working closely with game devs and that's good but they lack OEM support and software dev support.
Not sure what you mean. AMD is not in the business of making tablets and cellphones. They even said so as much in the past. Moreover, they have been making contact with developers to develop things like True Audio, Mantle API, the HSA foundation. You probably heard of the many members of that last item. That's precisely what you're asking for.
OEMS have traditionally given AMD the short stick,
Intel bribed a lot of them. Probably has something to do with that. When AMD did get contracts with OEMs, many of their products have built a reputation of mediocre performance. Especially in the mobile space. Otherwise, I see plenty of APUs in laptops and desktops. One of my friends has an APU desktop from HP. Bought it without my advice too.
and honestly at this point it may not be a bad idea for AMD to sell their own devices, built by contractors (like the ones that built AMD's temash reference devices).
So consumer products? Unless you want AMD to start building servers, in which case they did buy SeaMicro or something. Either way, you don't clarify, but you do mention a consumer product.
AMD also needs more software support for HSA, and quickly. JVMs are supposedly going to be fully HSA compliant by 2015, but Kaveri launches in 2014, and if AMD wants to make a good first impression Kaveri is obviously going to need to realize its full potential out of the gate. AMD should be approaching companies like Autodesk, Adobe, Sony, etc. and working with them to make their software HSA compliant.
Enterprise and workstation applications. Things that have little to do with OEMs.
So, for the second time I ask. What exactly are you trying to tell us here?