Yeah, but with Samsung it could go either way. When they do it right, they're the best in the biz. But when they phone it in, they can also put out some real garbage. The question is whether they think there's any need to compete with what else is out there, or if they think a 4K at $699 sells itself. I'm guessing it's the latter....and I think they're probably right. In the big picture, g-sync is still largely unknown and not even a "fad" yet.