Originally Posted by Kinaesthetic
It would be cost prohibitive to the consumer to support both,
Not a particularly hard thing to implement. A simply modification to the existing design, as well as a contract for an AMD module will cost a couple million at the most. In return you don't have to make people choose between either technology, as well as artificial price inflation from including both. It's a win-win. Investment is thrown around for absolutely retarded reasons at times, it's just silly not to invest into both.
as both implementations of this tech require hardware level support from either side. SO you'd be paying for a G-sync module, and a FreeSync module (realistically hardware that supports the VESA standard, but I'm just gonna call it the FreeSync module). That would put it outside of what the consumer would be willing to pay.
Only the implementation will cost you a significant amount of capital. The actual hardware and manufacturing is pennies. That's the most expensive thing nowadays, implementation. Hardware is only expensive for two reasons, difficulty in manufacturing, or difficulty in procurement. Neither which will be a problem when the hardware is essentially a PCB. Hell, Cisco would probably manufacture it for free if you get a nice contract with them.