Originally Posted by tinmann
They did the same exact thing with the launch of the R9 series. First delays, then an unfinished product with inadequate reference coolers. Then they promised a Titan beater for around $500.00 and since launch the prices have steadily increased to the point that the cheapest reference cooled R9 290X is a little over $600 USD and the non-reference cards are the same price as the GTX 780 Ti. But then Nvidia fans were being taken to the cleaner with an overpriced produce. Now they launch a new API for and do not have drivers for it....Yet. The coup d'etat would have been for them to have their ducks in a row at the launch of the one game that utilizes this software but it's still broken to this date. If it were not for brand loyalty I don't think they would be around long because not many companies can survive using this business model.
If it wasn't for cryptocurrency economics, we would have a titan killer for $550. And there are aftermarket coolers now, which really makes the cards a lot more appealing, even to sensitive ears. Although it should be noted that Nvidia launched its own titan killer(s).