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[bgr] Ashton Kutcher will design Lenovo smartphones - Page 6

post #51 of 111
Quote:
Originally Posted by mboner1 View Post

Talent, integrity, humility, one morsel of goodness.

In breaking news i will not be buying a Lenovo smartphone.

Cheats on wife..... LOL

Either way the phones will look like crap no way im buying one.
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post #52 of 111
Quote:
Originally Posted by Tunechi View Post

"Lenovo's chief marketing officer David Roman says Kutcher won't actually work on the smartphones' internal circuitry, but will instead focus on the user experience."

Did you even research his role at all?

Yes... Which is why I said industrial design not engineering. rolleyes.gif

"User experience" is extremely hard to get right and takes years of experience and knowledge to pull off, which is why companies like BMW and Mercedes still get it wrong with their digital user controls.

There are a ton of "smart dudes" running around, but it takes more than being a "smart dude" to become a lead designer, well, unless you are a celebrity. It takes a "smart dude" that has dedicated their life to their work to run a multi-million dollar project, which is why, obviously, Ashton was simply hired to put his signature on the box and nothing more.
 
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post #53 of 111
if you want great design, hire a european not an america. just compare american vs european cars. even luxury american cars are mostly tacky
post #54 of 111
Quote:
Originally Posted by tha d0ctor View Post

Read the news. Lenovo bought one of IMB's server segments. That is what this person was referring to.

How is that news? Everyone know that and has happened years ago. No connection between IBM and Lenovo now.
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post #55 of 111
Quote:
Originally Posted by perfectblade View Post

if you want great design, hire a european not an america. just compare american vs european cars. even luxury american cars are mostly tacky

That can be argued, great design as in looks good? (I'm assuming you're mostly talking about looks) or great design as in easy to work on and functional? Or great design as in lasts forever? (gotta go asian cars then) Anyway, it's all a matter of opinion, if you're opinion was all that mattered, we Americans wouldn't make any more cars because nobody would buy them.
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post #56 of 111
Quote:
Originally Posted by subyman View Post
 
Quote:
Originally Posted by Tunechi View Post

"Lenovo's chief marketing officer David Roman says Kutcher won't actually work on the smartphones' internal circuitry, but will instead focus on the user experience."

Did you even research his role at all?

Yes... Which is why I said industrial design not engineering. rolleyes.gif

"User experience" is extremely hard to get right and takes years of experience and knowledge to pull off, which is why companies like BMW and Mercedes still get it wrong with their digital user controls.

There are a ton of "smart dudes" running around, but it takes more than being a "smart dude" to become a lead designer, well, unless you are a celebrity. It takes a "smart dude" that has dedicated their life to their work to run a multi-million dollar project, which is why, obviously, Ashton was simply hired to put his signature on the box and nothing more.

Years of experience and knowledge? Pretty sure this is similar to when Nike makes shoes with athletes and celebrities. I guess all those extremely successful shoe deals were just luck since they didn't have years of experience. It doesn't take years of experience since it's something we use everyday. Ashton is an engineer and a tech enthusiast, he's not some random bum off the street the way you guys put it. I'm sure if they went up to you and asked for you to do this and you had a bit of engineering knowledge you'd be able to do it too. If this was something like a fighter jet and Ashton wasn't even a fighter jet enthusiast, then I'd agree with you.

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post #57 of 111
By saying design, I'm sure they mean will have minor input on selecting the design.
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post #58 of 111
Quote:
Originally Posted by ZealotKi11er View Post

How is that news? Everyone know that and has happened years ago. No connection between IBM and Lenovo now.

Years ago? http://www.reuters.com/article/2014/01/23/us-ibm-server-lenovo-idUSBREA0M01U20140123
post #59 of 111
Quote:
Originally Posted by Tunechi View Post

Years of experience and knowledge? Pretty sure this is similar to when Nike makes shoes with athletes and celebrities. I guess all those extremely successful shoe deals were just luck since they didn't have years of experience. It doesn't take years of experience since it's something we use everyday. Ashton is an engineer and a tech enthusiast, he's not some random bum off the street the way you guys put it. I'm sure if they went up to you and asked for you to do this and you had a bit of engineering knowledge you'd be able to do it too. If this was something like a fighter jet and Ashton wasn't even a fighter jet enthusiast, then I'd agree with you.


...Michael Jordon didn't "design" his Nike shoes. He endorses them while a real designer makes them. This will be the same thing. Ashton will not be drafting design prints or mocking them up in CAD. Again, he'll come in after lunch some day and look over the work of a real designer and say "cool".

FWIW, you are completely wrong about user interface design not taking years of experience and knowledge to get right. Designing human interfaces controls is one of the hardest disciplines in software design. Apple has a huge Human Interface Guideline manual with hundreds of pages just for iOS designers.
Edited by subyman - 3/2/14 at 2:18pm
 
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post #60 of 111
Quote:
Originally Posted by subyman View Post
 
Quote:
Originally Posted by Tunechi View Post

Years of experience and knowledge? Pretty sure this is similar to when Nike makes shoes with athletes and celebrities. I guess all those extremely successful shoe deals were just luck since they didn't have years of experience. It doesn't take years of experience since it's something we use everyday. Ashton is an engineer and a tech enthusiast, he's not some random bum off the street the way you guys put it. I'm sure if they went up to you and asked for you to do this and you had a bit of engineering knowledge you'd be able to do it too. If this was something like a fighter jet and Ashton wasn't even a fighter jet enthusiast, then I'd agree with you.


...Michael Jordon didn't "design" his Nike shoes. He endorses them while a real designer makes them. This will be the same thing. Ashton will not be drafting design prints or mocking them up in CAD. Again, he'll come in after lunch some day and look over the work of a real designer and say "cool".

FWIW, you are completely wrong about user interface design not taking years of experience and knowledge to get right. Designing human interfaces controls is one of the hardest disciplines in software design. Apple has a huge Human Interface Guideline manual with hundreds of pages just for iOS designers.


I never said Jordan designed his shoe? Please, reading comprehension, it's useful. I said makes shoes WITH athletes and celebrities, not athletes make the shoe. Players like Kobe offer input by working closely with the designer of his shoeline to tailor the shoe to their liking then release it while promoting it and using it. Almost guarantee it's going to be same with Ashton, he's going to offer input by working closely with the designers to tailor a phone that he likes then they release it with Ashton promoting it. It's overall the same concept of tailoring something to a celebrity then releasing it with their endorsement since there's a good chance if fulfills their needs, it will fulfill many others' needs. I suspect this phone is going to have an emphasis on battery life, camera capability, form, and call quality since I imagine with a life like Ashton he doesn't have much time to recharge often, takes a lot of pictures, needs a phone that fits in his hand and pocket well, and has good enough quality for when he's speaking to his agent, business partners, fiance, and anybody else that needs to reach him.

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