Overclock.net › Forums › Video Games › Video Games - General › [Kotaku] Surprisingly Real Talk From A Top Man At EA
New Posts  All Forums:Forum Nav:

[Kotaku] Surprisingly Real Talk From A Top Man At EA - Page 4

post #31 of 41
Quote:
Originally Posted by SHNS0 View Post

Quote:
Originally Posted by tpi2007 View Post

Wow.

EA never ceases to surprise. I thought customers were allowed to complain when a product wasn't up to their standards; companies that make such products are supposed to listen, and even if they deem that the customer is wrong, they should keep it to themselves. If the customer base that is unhappy is a minority, it's not even worth the PR damage to talk about it, if it's a majority, then there is something wrong with the company. In either case, the mere fact that they internally think like this is wrong on so many levels it explains a lot.

There is so much disdain for consumers in those comments that I can't help but to look right past the gaming business straight into the business itself, which is all they seem to care about. He passes off both an analytical and cynical business sense and no passion for gaming.

EA's problem is at a fundamental, philosophical level of how they see the gaming business, I don't think this will ever change without some major restructuring and new people coming in.

Don't expect gamers to buy games when they know that is what the company thinks about them.

That's how the world goes though. Companies don't exist to satisfy you, they exist to make money out of what they think you might want. They don't care much about a group of people who complains and stops buying their games because you're just that "angry 0.01%" to them.

+1

People have been eating up these crap games ever since the 360 and ps3 came out. Call of duty ruined aaa gaming, the bioshock series is pretty lame, and mass effect lost it's direction after the first game. We haven't had a batch of great games in years.Raise your standards and then they might listen to you.

Sent from my PC36100 using Tapatalk 2
post #32 of 41
Quote:
Originally Posted by detunedstring View Post

Raise your standards and then they might listen to you.

It won't change much, because people who have standards about their purchases are a niche. When you've got a big company and you are developing a potentially popular product you don't cater to niches unless you have a good reason to do so - you make stuff to please the lowest common denominator, which will always bring you tons of money. Whenever you see stuff like this (aka every day), who do you think is to blame? The hoardes of dumb people who'd buy even snake oil, or the company who is just making money from what the masses want? This is gaming today. Eveyone who thinks that companies will make something because they care about you, because they're passionate about it or because of values like mutual trust and honesty is living in a bubble that's just waiting to be popped.
     
CPUMotherboardGraphicsRAM
Intel Core i7 4930k Asus Rampage IV Black Edition EVGA GTX 980 Ti Kingpin Edition Samsung "Wonder Ram" 30nm DDR3 4x 4GB 
Hard DriveHard DriveCoolingCooling
Samsung 850 Evo SSD 256GB Hitachi Ultrastar 2x 2TB Thermalright Macho Rev.A 3x Delta AFB1212SH 120x25 
CoolingOSMonitorKeyboard
3x Delta AFC1512DG 150x50 Windows 10 Education Samsung S27A850D Das Keyboard Model S Ultimate 
PowerCaseMouseMouse Pad
Dell H1000E-00 1000W + Seasonic SS-350ES Fractal Design Arc Midi R1 Mionix Naos QG Mionix Alioth XL 
AudioAudio
Pioneer VSX-420 + Onkyo HTP-501 Shure SE215 
CPUMotherboardRAMCooling
Intel Pentium G630 Supermicro X9SCM-F Samsung DDR3 8GB ECC Thermalright AXP200 Muscle + Delta AFB1212SH 
CoolingOSPowerCase
2x Delta AFB1212SH Pfsense Seasonic SS-400ES Grandma's Wood Furniture 
  hide details  
Reply
     
CPUMotherboardGraphicsRAM
Intel Core i7 4930k Asus Rampage IV Black Edition EVGA GTX 980 Ti Kingpin Edition Samsung "Wonder Ram" 30nm DDR3 4x 4GB 
Hard DriveHard DriveCoolingCooling
Samsung 850 Evo SSD 256GB Hitachi Ultrastar 2x 2TB Thermalright Macho Rev.A 3x Delta AFB1212SH 120x25 
CoolingOSMonitorKeyboard
3x Delta AFC1512DG 150x50 Windows 10 Education Samsung S27A850D Das Keyboard Model S Ultimate 
PowerCaseMouseMouse Pad
Dell H1000E-00 1000W + Seasonic SS-350ES Fractal Design Arc Midi R1 Mionix Naos QG Mionix Alioth XL 
AudioAudio
Pioneer VSX-420 + Onkyo HTP-501 Shure SE215 
CPUMotherboardRAMCooling
Intel Pentium G630 Supermicro X9SCM-F Samsung DDR3 8GB ECC Thermalright AXP200 Muscle + Delta AFB1212SH 
CoolingOSPowerCase
2x Delta AFB1212SH Pfsense Seasonic SS-400ES Grandma's Wood Furniture 
  hide details  
Reply
post #33 of 41
Quote:
Originally Posted by WorldExclusive View Post

I said no to BF4 and no to TitanFall. Whatever they come out with next, I really don't want that either.
Not because I don't like EA, it's because the games are half-assed efforts.

Same didn't get either of those titles and EA won't be seeing my money again.

Quote:
Originally Posted by SHNS0 View Post

That's how the world goes though. Companies don't exist to satisfy you, they exist to make money out of what they think you might want. They don't care much about a group of people who complains and stops buying their games because you're just that "angry 0.01%" to them.

Problem is you piss off enough consumers and your company stops existing. .01 + .01 + .01 + .01 Eventually it starts adding up and it becomes 50 and 70%. Sure you'll always get the idiots that will buy anything that you put a title on, but in the end the consumer does wake up and make rationally self interested decisions. EA should be careful, but they won't be because they're arrogant.

I can cite some examples: Woolsworth's, Sharper Image, Commodore computers, PAN-AM

By the way, EA posted a loss and has lowered its revenue forecast for Q4 (even though B4 released in Q4) The consumer is learning.
Edited by Darkpriest667 - 3/10/14 at 6:57am
 
4th time
(18 items)
 
3rd time
(11 items)
 
CPUMotherboardGraphicsRAM
5820k ASrock x99 Fatal1ty professional Gigabyte 1080 ti Corsair Vengeance DDR4 CAS 15 32GB 
Hard DriveCoolingOSMonitor
Samsung EVO 850 1TB SSD Corsair 110i GTX Microsoft Windows 10 Professional Acer 24 inch IPS 
MonitorMonitorMonitorKeyboard
Acer 24 inch IPS Acer 24 inch IPS Samsung 40 inch Corsair Strafe RGB MX cherry blue 
PowerCaseMouseMouse Pad
Corsair HX1000i Corsair Air 540 Corsair M65 RGB  Razer Manticor  
CPUMotherboardGraphicsRAM
i7 2600k ASROCK Fatal1ty p67 EVGA GTX 980 SC 16380 MBMBDDR3-SDRAM (Gskill) 1600mhz 
Hard DriveHard DriveCoolingOS
Samsung HD103SJ x 2 Samsung 850 EVO  Corsair H100i Windows 10 Professional 
MonitorMonitorMonitorMonitor
Samsung - LN40D550 - 40" LCD TV - 1080p ACER R240HY ACER R240HY ACER R240HY 
KeyboardPowerCaseMouse
razer black widow Corsair TX850 Coolermaster HAF 932 CM Storm Recon 
CPUMotherboardGraphicsRAM
955 MSI 870S-G54 2 x 6850 HIS IceQ-x 8 Gigabytes Gskill 1600 
Hard DriveCoolingOSMonitor
Samsung F3 1TB zalman 90mm Windows Ultimate x64 LG 47'  
MonitorPowerCase
Vizio 37' E370L  OCZ Modstream 700W Logisys CS888CL 
  hide details  
Reply
 
4th time
(18 items)
 
3rd time
(11 items)
 
CPUMotherboardGraphicsRAM
5820k ASrock x99 Fatal1ty professional Gigabyte 1080 ti Corsair Vengeance DDR4 CAS 15 32GB 
Hard DriveCoolingOSMonitor
Samsung EVO 850 1TB SSD Corsair 110i GTX Microsoft Windows 10 Professional Acer 24 inch IPS 
MonitorMonitorMonitorKeyboard
Acer 24 inch IPS Acer 24 inch IPS Samsung 40 inch Corsair Strafe RGB MX cherry blue 
PowerCaseMouseMouse Pad
Corsair HX1000i Corsair Air 540 Corsair M65 RGB  Razer Manticor  
CPUMotherboardGraphicsRAM
i7 2600k ASROCK Fatal1ty p67 EVGA GTX 980 SC 16380 MBMBDDR3-SDRAM (Gskill) 1600mhz 
Hard DriveHard DriveCoolingOS
Samsung HD103SJ x 2 Samsung 850 EVO  Corsair H100i Windows 10 Professional 
MonitorMonitorMonitorMonitor
Samsung - LN40D550 - 40" LCD TV - 1080p ACER R240HY ACER R240HY ACER R240HY 
KeyboardPowerCaseMouse
razer black widow Corsair TX850 Coolermaster HAF 932 CM Storm Recon 
CPUMotherboardGraphicsRAM
955 MSI 870S-G54 2 x 6850 HIS IceQ-x 8 Gigabytes Gskill 1600 
Hard DriveCoolingOSMonitor
Samsung F3 1TB zalman 90mm Windows Ultimate x64 LG 47'  
MonitorPowerCase
Vizio 37' E370L  OCZ Modstream 700W Logisys CS888CL 
  hide details  
Reply
post #34 of 41
Quote:
Originally Posted by Swolern View Post

Obviously you have never had high-end graphics cards. Because if you have you would know thats not true. You could throw a million dollars of graphic cards and hardware at a game, if the game code or drivers are bad, then no it will not "run good".

You sound like some chicks that i know when they complain about what i have. Its called "P**** envy. tongue.gif

My point is that that raw horsepower of those cards is more than enough to overcome sloppy coding or what have you.
The Sleeper
(10 items)
 
 
Sony Xperia Z3
(7 items)
 
CPUMotherboardGraphicsGraphics
AMD FX 8320  Asus Sabertooth 990FX R2.0 MSI Radeon 7950 MSI Radeon 7950 
RAMHard DriveCoolingOS
8GB Crucial Ballistix Sport 1600mhz Samsung 470 SSD Corsair H80i Windows 7 64 Bit Home Premium 
PowerCase
Corsair HX850 Coolermaster HAF 932 
CPUMotherboardGraphicsRAM
Intel SU7300 Core2Duo 1.6 Ghz Alienware OEM Nvidia 335m 8 GB PNY memory 
Hard DriveOSMonitor
Samsing 840 SSD Windows 7 Home Premium 64-Bit Generic PNP monitor @ 75hz 
CPUGraphicsRAMHard Drive
Snapdragon 801 @ 2.5 Ghz Adreno 330 3 GB 32 GB  
CoolingOSMonitor
Blow on it Android 4.4.4 1920x1080 LCD 
  hide details  
Reply
The Sleeper
(10 items)
 
 
Sony Xperia Z3
(7 items)
 
CPUMotherboardGraphicsGraphics
AMD FX 8320  Asus Sabertooth 990FX R2.0 MSI Radeon 7950 MSI Radeon 7950 
RAMHard DriveCoolingOS
8GB Crucial Ballistix Sport 1600mhz Samsung 470 SSD Corsair H80i Windows 7 64 Bit Home Premium 
PowerCase
Corsair HX850 Coolermaster HAF 932 
CPUMotherboardGraphicsRAM
Intel SU7300 Core2Duo 1.6 Ghz Alienware OEM Nvidia 335m 8 GB PNY memory 
Hard DriveOSMonitor
Samsing 840 SSD Windows 7 Home Premium 64-Bit Generic PNP monitor @ 75hz 
CPUGraphicsRAMHard Drive
Snapdragon 801 @ 2.5 Ghz Adreno 330 3 GB 32 GB  
CoolingOSMonitor
Blow on it Android 4.4.4 1920x1080 LCD 
  hide details  
Reply
post #35 of 41
Quote:
Originally Posted by Darkpriest667 View Post

but in the end the consumer does wake up and make rationally self interested decisions.

That isn't really true unfortunately. There is a reason why consumer psychology, marketing and PR, market analysis and all this stuff exist and, more importantly, work.
As for consumers rioting, why does Call of Duty still sell like hotcakes at full retail price even though it's always the same game over and over again? Why are a lot of modern games distributed and left unpatched when they're full of bugs and stuff? Because the average consumer today is the casual, and there's tons of em. They don't want and don't care to bother about these trivial details, they just want to kill some time shooting stuff. They don't have the patience to learn a complicated game, the perception to appreciate good graphics, and the passion to get mad about mistakes and fallacies, so why would they invest more money into making a quality product when people will buy it anyways or even more? If you're in that angry 0.01% in such an enormous market you're doomed, sure you can protest but gaming isn't a civil or human right and trying to convince people who don't care otherwise will just award you the surname of mr. no fun allowed.
     
CPUMotherboardGraphicsRAM
Intel Core i7 4930k Asus Rampage IV Black Edition EVGA GTX 980 Ti Kingpin Edition Samsung "Wonder Ram" 30nm DDR3 4x 4GB 
Hard DriveHard DriveCoolingCooling
Samsung 850 Evo SSD 256GB Hitachi Ultrastar 2x 2TB Thermalright Macho Rev.A 3x Delta AFB1212SH 120x25 
CoolingOSMonitorKeyboard
3x Delta AFC1512DG 150x50 Windows 10 Education Samsung S27A850D Das Keyboard Model S Ultimate 
PowerCaseMouseMouse Pad
Dell H1000E-00 1000W + Seasonic SS-350ES Fractal Design Arc Midi R1 Mionix Naos QG Mionix Alioth XL 
AudioAudio
Pioneer VSX-420 + Onkyo HTP-501 Shure SE215 
CPUMotherboardRAMCooling
Intel Pentium G630 Supermicro X9SCM-F Samsung DDR3 8GB ECC Thermalright AXP200 Muscle + Delta AFB1212SH 
CoolingOSPowerCase
2x Delta AFB1212SH Pfsense Seasonic SS-400ES Grandma's Wood Furniture 
  hide details  
Reply
     
CPUMotherboardGraphicsRAM
Intel Core i7 4930k Asus Rampage IV Black Edition EVGA GTX 980 Ti Kingpin Edition Samsung "Wonder Ram" 30nm DDR3 4x 4GB 
Hard DriveHard DriveCoolingCooling
Samsung 850 Evo SSD 256GB Hitachi Ultrastar 2x 2TB Thermalright Macho Rev.A 3x Delta AFB1212SH 120x25 
CoolingOSMonitorKeyboard
3x Delta AFC1512DG 150x50 Windows 10 Education Samsung S27A850D Das Keyboard Model S Ultimate 
PowerCaseMouseMouse Pad
Dell H1000E-00 1000W + Seasonic SS-350ES Fractal Design Arc Midi R1 Mionix Naos QG Mionix Alioth XL 
AudioAudio
Pioneer VSX-420 + Onkyo HTP-501 Shure SE215 
CPUMotherboardRAMCooling
Intel Pentium G630 Supermicro X9SCM-F Samsung DDR3 8GB ECC Thermalright AXP200 Muscle + Delta AFB1212SH 
CoolingOSPowerCase
2x Delta AFB1212SH Pfsense Seasonic SS-400ES Grandma's Wood Furniture 
  hide details  
Reply
post #36 of 41
Have any of you been to the forums? He's not wrong; most people whine and complain about things that don't matter, would ruin the game if implemented, or things that just aren't really problems. Since bf3 I've seen complaints about "netcode" because some times they die before their game knows it, while under cover etc. That problem exists in any client side hit recognition based shooter. It's an unavoidable problem in online gaming due to latency. Server side would increase latency even more, and opponent side would cause the opposite problem -- people would complain about people taking bullets and not dying.

90% of negative feedback is not constructive in a public forum because people are idiots. I think he put it too gently, personally.
Trash Box
(15 items)
 
 
G73JH-A1
(13 items)
 
CPUMotherboardGraphicsRAM
i7 980x @ 4.4GHz Asus P6X58D-E Gigabyte 8GB GTX 1070 G1 Gaming 24GB Corsair Dominators 1600MHz 
Hard DriveHard DriveMonitorKeyboard
2x256GB C300's R0 1TB Samsung 850 Pro ASUS MG279Q, Catleap Q270 G19 
PowerCaseMouse
Corsair AX1200 Silverstone RV-02 G9x 
CPUMotherboardGraphicsRAM
AMD 965BE 125W Asus M4A77D Asus 5770 Cucore 4GB Kingston 800MHz 
Hard DriveOptical DriveOSKeyboard
2x750GB Seagates 22x LG DVD-RW w7 Ultimate 64-bit  G15 
PowerCase
Antec Earthwatts 430W 80+ Antec New Solution NSK6580B 
CPUMotherboardGraphicsRAM
720QM AsusTek Mobility HD5870 8GB Kingston 1600MHz 
Hard DriveOptical DriveOSMonitor
256GB C300/500GB Seagate Bluray Combo w7 Ultimate 64-bit 17'' 1080P 
Case
G73JH-A1 
  hide details  
Reply
Trash Box
(15 items)
 
 
G73JH-A1
(13 items)
 
CPUMotherboardGraphicsRAM
i7 980x @ 4.4GHz Asus P6X58D-E Gigabyte 8GB GTX 1070 G1 Gaming 24GB Corsair Dominators 1600MHz 
Hard DriveHard DriveMonitorKeyboard
2x256GB C300's R0 1TB Samsung 850 Pro ASUS MG279Q, Catleap Q270 G19 
PowerCaseMouse
Corsair AX1200 Silverstone RV-02 G9x 
CPUMotherboardGraphicsRAM
AMD 965BE 125W Asus M4A77D Asus 5770 Cucore 4GB Kingston 800MHz 
Hard DriveOptical DriveOSKeyboard
2x750GB Seagates 22x LG DVD-RW w7 Ultimate 64-bit  G15 
PowerCase
Antec Earthwatts 430W 80+ Antec New Solution NSK6580B 
CPUMotherboardGraphicsRAM
720QM AsusTek Mobility HD5870 8GB Kingston 1600MHz 
Hard DriveOptical DriveOSMonitor
256GB C300/500GB Seagate Bluray Combo w7 Ultimate 64-bit 17'' 1080P 
Case
G73JH-A1 
  hide details  
Reply
post #37 of 41
of course ea doesn't care about customer satisfaction. their whole business is based on monopolization and co-opting (not besting) the competition, not creating a good product. look at how they got big in the first place: by buying exclusive rights for sports games (monopolization). they don't create new ips for the most part, they buy popular ips then commoditize and dumb them down as much as possible for for mass consumption.

people buy the games because they want to play the series that another, independent studio created. whether the game sells or not, it's still win-win for ea. either they get another popular ip or they just destroy potential competition. and we wonder why gaming is going down the toilet. they're basically a cancer, virus, or parasite. they create nothing of value yet destroy everything around them
Edited by perfectblade - 3/10/14 at 10:22am
post #38 of 41
This is why I'm likely done with the Battlefield series. BF4 is a mess and I'm seriously not holding my breath on EA/DICE saving it. I'm not touching Titan Fall with a mile-long pole regardless of EA not handling development. Nope. From now on the game is: "is that an EA label on there? Nope. It's not getting my money."
Gaming Rig
(20 items)
 
  
CPUMotherboardGraphicsRAM
Intel 2500k, 4.6GHz, 1.304v ASRock P67 Extreme4 Gen3 2x Sapphire HD7970 OC with Boost, 1150 MHz/1550... 2x4GB DDR3 1600 Corsair Vengeance 
Hard DriveHard DriveHard DriveOptical Drive
Samsung 840 Pro Samsung 750GB HD753LJ Samsung F3 ASUS 24X DVD Combo Drive 
CoolingOSMonitorKeyboard
Noctua DH14 Windows 8 Professional x64 Crossover 27Q 27" IPS LED, 2560x1440 Logitech G11 
PowerCaseMouseMouse Pad
Corsair TX750 Cooler Master HAF932 Logitech G500 Custom 
AudioAudioAudioAudio
Creative X-Fi Titanium Fatal1ty 2x Dayton B652 Bookshelf Dayton DTA-100A Amplifier Dayton 12" SUB-1200 Subwoofer 
  hide details  
Reply
Gaming Rig
(20 items)
 
  
CPUMotherboardGraphicsRAM
Intel 2500k, 4.6GHz, 1.304v ASRock P67 Extreme4 Gen3 2x Sapphire HD7970 OC with Boost, 1150 MHz/1550... 2x4GB DDR3 1600 Corsair Vengeance 
Hard DriveHard DriveHard DriveOptical Drive
Samsung 840 Pro Samsung 750GB HD753LJ Samsung F3 ASUS 24X DVD Combo Drive 
CoolingOSMonitorKeyboard
Noctua DH14 Windows 8 Professional x64 Crossover 27Q 27" IPS LED, 2560x1440 Logitech G11 
PowerCaseMouseMouse Pad
Corsair TX750 Cooler Master HAF932 Logitech G500 Custom 
AudioAudioAudioAudio
Creative X-Fi Titanium Fatal1ty 2x Dayton B652 Bookshelf Dayton DTA-100A Amplifier Dayton 12" SUB-1200 Subwoofer 
  hide details  
Reply
post #39 of 41
Quote:
Originally Posted by Stealth Pyros View Post

This is why I'm likely done with the Battlefield series. BF4 is a mess and I'm seriously not holding my breath on EA/DICE saving it. I'm not touching Titan Fall with a mile-long pole regardless of EA not handling development. Nope. From now on the game is: "is that an EA label on there? Nope. It's not getting my money."

I still have problems with BC2 and BF3 even though they "went back and patched up BC2 to support the fans before BF3 release" Im sure I would love BF4, but Im not going to pay for a game that cant seem to enhance or fix issues from past titles. I would need 2-3 consecutive title releases to be in expectation of a solid product again before I would consider purchasing.

Its just playing it safe as the consumer, nothing to do with hate bandwagon
    
CPUMotherboardGraphicsRAM
i7 2670 @ 2.8Ghz m4600 m5100 @ 1100c/1500m 16GB DDR3 1333Mhz 
Hard DriveHard DriveHard DriveHard Drive
c300 128GB SSD 2TB FireCuda 7mm 2TB Firecuda 7mm 1TB 5400rpm 
Hard DriveOSMonitorPower
750GB 5400rpm Windows 10 x64  1920x1080 @90hz 150w 
Mouse
Corsair M40 
  hide details  
Reply
    
CPUMotherboardGraphicsRAM
i7 2670 @ 2.8Ghz m4600 m5100 @ 1100c/1500m 16GB DDR3 1333Mhz 
Hard DriveHard DriveHard DriveHard Drive
c300 128GB SSD 2TB FireCuda 7mm 2TB Firecuda 7mm 1TB 5400rpm 
Hard DriveOSMonitorPower
750GB 5400rpm Windows 10 x64  1920x1080 @90hz 150w 
Mouse
Corsair M40 
  hide details  
Reply
post #40 of 41
Christ, that CCO fits a sociopath profile, treats everyone like crooks, but when confronted if he's a crook, tries to dodge the guilt.
Boinzy
(16 items)
 
  
CPUMotherboardGraphicsRAM
i5 3570k 4.2Ghz Gigabyte GA-Z77-DS3H  XFX R9 280x TDFD 3GB G.SKILL Ripjaws X Series 8GB (2 x 4GB) 
Hard DriveHard DriveOptical DriveCooling
TOSHIBA X300 HDWE160XZSTA 6TB 7200 RPM Samsung 850 Evo 250GB Asus DRW-24B1ST Cooler Master 212+ 
OSMonitorKeyboardPower
Windows 10 Pro 64 bit Acer GN246HL Nixeus Moda Pro Mechanical Keyboard Cherry MX B... Antec Earthwatts 650W 
CaseMouseAudio
Thermaltake Chaser A41 Logitech G400 Bose Companion 2 
  hide details  
Reply
Boinzy
(16 items)
 
  
CPUMotherboardGraphicsRAM
i5 3570k 4.2Ghz Gigabyte GA-Z77-DS3H  XFX R9 280x TDFD 3GB G.SKILL Ripjaws X Series 8GB (2 x 4GB) 
Hard DriveHard DriveOptical DriveCooling
TOSHIBA X300 HDWE160XZSTA 6TB 7200 RPM Samsung 850 Evo 250GB Asus DRW-24B1ST Cooler Master 212+ 
OSMonitorKeyboardPower
Windows 10 Pro 64 bit Acer GN246HL Nixeus Moda Pro Mechanical Keyboard Cherry MX B... Antec Earthwatts 650W 
CaseMouseAudio
Thermaltake Chaser A41 Logitech G400 Bose Companion 2 
  hide details  
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Video Games - General
Overclock.net › Forums › Video Games › Video Games - General › [Kotaku] Surprisingly Real Talk From A Top Man At EA