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[Verge] Samsung rebranding Heathrow's busiest hub to 'Terminal Samsung Galaxy S5'

post #1 of 25
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Quote:
 Samsung's marketing juggernaut is reaching new heights today with the announcement that Heathrow's Terminal 5 will be rebranded for two weeks to promote the company's flagship Galaxy S5 Android phone. Starting on Monday, every area of the terminal will feature the "Terminal Samsung Galaxy S5" moniker, with all the signage and digital screens promoting the handset and projecting images of it. Russell Taylor, Samsung's UK marketing VP describes this as a "one-off opportunity to push the boundaries like no other brand has been allowed to do before." A Heathrow Airport spokesperson clarifies that Samsung hasn't bought the actual naming rights to the terminal, just an expansive ad campaign to be distributed within it. She says "Samsung want to call it Terminal Samsung Galaxy S5 and we are relaxed about that."

SOURCE

 

:lachen:

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post #2 of 25

Jesus Christ Lord Almighty, what is this :doh:

   
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post #3 of 25
in b4 APPLAX

seriously wth is that?
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post #4 of 25
this makes me feel dirty for some reason
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post #5 of 25
Quote:
A Heathrow Airport spokesperson clarifies that Samsung hasn't bought the actual naming rights to the terminal, just an expansive ad campaign to be distributed within it.

About the only sensible part of that story.
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post #6 of 25
ridiculous
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post #7 of 25
What are you guys on? This is a brilliant marketing move, and a bigger gamble. A week on Terminal 5 at Heathrow means exposure to millions of people.
post #8 of 25
Quote:
Originally Posted by geggeg View Post

What are you guys on? This is a brilliant marketing move, and a bigger gamble. A week on Terminal 5 at Heathrow means exposure to millions of people.

This.

Marketing starts with exposure, and with millions of people walking through that terminal, it's the most exposure you can get other than a super-bowl ad.
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post #9 of 25
Quote:
Originally Posted by Mad Pistol View Post

This.

Marketing starts with exposure, and with millions of people walking through that terminal, it's the most exposure you can get other than a super-bowl ad.
I'm sorry but I think an ad in the champions league final gives far more exposure than a super-bowl ad.
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post #10 of 25


That happen, when you use Babylon online..
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