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[PCPER] Freesync FAQ released - Page 48  

post #471 of 472
Quote:
Originally Posted by jomama22 View Post

They are absolutely in an identity quandary ATM. It is tough to just lower the bar and call yourself the "value" brand, especially when you really only have 1 competitor on the CPU side and 1 on the GPU side. You would be pushing those competitors on a pedestal you're not sure you want them to be on alone. Also, calling yourself the "value" brand has obvious, negative side affects that would be very hard to overcome in the future. You see how much hate AMD gets here even when they produce a very powerful card at a competitive price point. The "value" image has already seeped into the subconscious of many people who regularly buy GPUs, tarnishing their top tier appearance.

As for their HSA adverts and how they relay it to the public, I dont think there is much of a way to explain HSA (or really any truly technical aspect) to 14-21 year old kids who only care about the gaming side of things. Would many of us take the approach they did? probably not, but we are also in the very small minority when it comes to their overall sales.

I mean, go look at a gpu sale listing from both nvidia and amd on newegg, they just list every possible technicality they can because it adds that "cool" factor. That is what sells the majority of GPUs unfortunately.

I can assure you, their professional relations get a much more in depth explanation of the tech being employed here.

Fair points. I just feel like they are such an awkward company on the business to customer front. Something is just slightly off every time they do marketing lol.
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post #472 of 472
Quote:
Originally Posted by fateswarm View Post

The current module they were selling has those features. The AOC has those features too. But I hear you, and if they are forced by AMD *again they may do that too (streamline it to only do sync).

I agree with you - that may lower some costs although I doubt it. Strobe and 3D support have been around and, from a PCB designer's perspective, are an easy implementation. The Gsync module itself is a more complex beast when trying to design the AD PCB - that cost will remain and will only go down if the per unit module cost drops from Nvidia.
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