Firm but not vicious like certain huano models. Still have a firm feeling when pressed and you can hear it easily.
Like them more than Omrons and have no idea how long they will last but thus far, it works brilliantly for me.
ALSO of note - be fully aware that when you buy 10 switches you will get a couple that shall feel soft or different from the rest. Again it might have to do with lack of 'quality' manufacturing, which is done in China unfortunately.
Edited by Elrick - 6/30/16 at 8:05pm