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[The Verge]Mobile carriers in Europe will reportedly block ads in effort to bully Google

post #1 of 11
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Quote:
Mobile operators in Europe may be planning to block online ads soon. A report from the Financial Times claims one unnamed European carrier has installed blocking software on its network and plans to activate it by the end of the year. The blocking technology, developed by Israeli startup Shine, allows mobile networks to filter out ads provided by Google and others to reduce bandwidth usage on their networks.

“Tens of millions of mobile subscribers around the world will be opting in to ad blocking by the end of the year,” claims Roi Carthy, chief marketing officer of Shine, in an interview with the Financial Times. Carthy also revealed to Business Insider recently that a major carrier with tens of millions of customers will make an ad blocking announcement within the next couple of months.

Source

Interesting move on the part of the carriers. Please delete if re-post.
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post #2 of 11
Most carriers are dependent on data usage , that´s how they make their filthy lucre bread and butter more ads = more money , or they want a slice of googles as well.

Is shine tapping into European traffic ? something smells fishy with this one,
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post #3 of 11
A stance every carrier should be taking, honestly.
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post #4 of 11
Quote:
Originally Posted by Fossil View Post

A stance every carrier should be taking, honestly.


Seconded. Even with custom hosts file and adblock app in a jailbreaked ios, some ads still get through to me.
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post #5 of 11
This wont fly well with google. I bet you they will have a 'discussion' with manufacturers and carrier branded devices. I know contracts arent as big in the EU, but google can easily push back.
post #6 of 11
Lol wierd thing is my blackberry has a built in ad blocker...

The joys of having a phone that is not on a typical os.
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post #7 of 11
Apparent that no one considers the negative effects tilhis will have on the publishers, especially the independent ones..
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post #8 of 11
Quote:
Originally Posted by mr soft View Post

Most carriers are dependent on data usage , that´s how they make their filthy lucre bread and butter more ads = more money , or they want a slice of googles as well.

Is shine tapping into European traffic ? something smells fishy with this one,

Exactly my thoughts. I don't trust Shine at all.
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post #9 of 11
So they want to throw fuel on a fire and expect it to go out? Fine with me, I'll just block carriers from advertising... That's how it works right? rolleyes.gif
post #10 of 11
The carriers will probably do like Charter, Comcast, Time Warner, etc and replace ads from other parties that are not paying them with their own ads or ads of people that are paying them.
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