AMD fans should simply demand that AMD also create exclusive and/or proprietary features and get devs to implement them. I'm very serious here. People purely see gameworks, physx, G-sync as an advantage. AMD's wasting money on stuff like HBM, (the failed) Skybridge project, K12, Never Settle bundles, etc. People want exclusive, unique features that are noticeable. They want stuff that the other side can't give. The reason why people choose Nvidia is exactly because they bring unique features to the table. PhysX is one such example. They were also first with G-sync, and even people who couldn't afford to buy a G-sync monitor were excited for it. Freesync was late, simply because it didn't beat Gsync to the launch. They were also first to offer a first party software suite, GeForce Experience or whatever, with GPU recording. Again, Raptr and GameDVR were late, because they didn't beat Nvidia to the punch. That said, reproducing technologies is still good, since it reduces the amount of unique features that Nvidia has, and reduces the incentive to go with Nvidia. But the fact remains, AMD just doesn't have as many unique technologies as Nvidia. Why is AMD seen as the second best, the budget brand? It's not because of their price. First, AMD is typically in second place, quite literally. As mentioned before, Nvidia was first with G-sync, GE, Gameworks, Physx, FLEX, CUDA, etc. They are consistently the technology leader, this matters for the following reason. Second, at any given time, Nvidia is going to have more unique features because they typically beat AMD to the punch. There are exceptions like GDDR5 and HBM, but Nvidia usually get it the next generation and people forget about it when one side loses its uniqueness. Third, even when AMD has their own technologies they rarely stay exclusive. TressFX? Worked fine on Nvidia cards after some patches. It should have been exclusive to AMD cards. Mantle was given to Khronos as well, but that was originally designed by Johan of EA DICE, so I'm not sure if I can really say AMD was responsible for giving it away. Plus it maintained exclusivity as Mantle, even if it was used to create Vulkan.
I'll be honest. Open is stupid, it's not a selling point. Maybe to the Stallman worshippers on /g/, but not to the mass consumers. Nvidia got it right with PhysX and G-sync and Shadowplay. And they got it right with GameWorks. The concerns about GameWorks hurting AMD performance isn't going to make consumers oppose Nvidia, it's going to make them buy Nvidia to put their concerns to rest.
There is no solution to it. If AMD doesn't want to keep hemorrhaging marketshare they need to do the same thing as Nvidia. So instead of complaining on OCN, AMD fans should contact AMD and demand that AMD come up with their own PhysX, GameWorks, FLEX, etc. and make it exclusive to AMD. How does AMD changes it image? Neutralize Nvidia's uniqueness by reproducing their technologies, then create AMD unique features and keep creating them to stay ahead of Nvidia. AMD is going to go bankrupt dawdling like this.