"IF" having the highest performance puts money in Nvidia's pocket, and gets them great market share, why would AMD not attempt to do the same in their Financial position? Really. This is past wanting to appease their GPU fans, I'm thinking they are fighting to stay alive. Sorry to be blunt but, to hell with our sentiment on the matter. The market will decide if a product hits a ceiling like it or not.
TITAN Z fiasco, recent example of the market taking care of itself regardless of opinions on the matter. It was way overpriced and the actions (or lack) of buyers took care of it.
I'm surprised not one person here mentioned AMD is not exactly swimming in cash compared to their debt. They need a WIN, and now. They cannot afford to leave money on the table. To put out a budget price on a card that AMD fans have been literally starving for? Madness. They should get what they can for the card in the timeframe they can get it in.
It's worse if they get in really bad straights and we only have Nvidia...yikes.
But when we all take a breath, step back from the madness that is high end GPU's, none of this makes sense for any one of us really, as a $300 class GPU from either vendor can play every game out there pretty well in normal HD resolutions etc.... However that doesn't bode well for us that are crazy, yes you and me that have surround, 1440, 2560, 4K, 120hz refresh etc... Yes we can stop here, we are nuts, and there's no making it all sensible, because it is not. and won't ever be. So why in the world do we even try to ask the gods for some semblance of parity...Why? Why?.../slap stop crying, man up and buy what you can afford, and stop giving these companies your tears.
And drink, makes it all better...