I dont see the target audience for the EK 240/360 kits, they are almost as expensive as full custom loops and surely perform worse.
About the swiftech H220, I tried it like a year ago or so, got a faulty unit sent it back and got refunded, props to swiftech for swift RMA tho.
Didnt perform well enough to warrant the extra cost over corsair units or the nzxt X61. ( the pump made exorcism noises so it drove me crazy )
So if i were you, I`d go for a corsair unit of your choice or the kraken X61 ( most likely both neede better fans then then ones they come with )
Or if you want more, or have a higer budget, by all means dont half-ass it, go for a full custom loop.
And the video you linked is just a joke, look you can pay 2x more for something that gives you 1-2c better temps I dont see the point.
Edited by outofmyheadyo - 9/29/15 at 11:43pm