Originally Posted by PostalTwinkie
I personally think Zen will be a great product, but I think AMD's image is too damaged at this point. Even if Zen is all we want it to be, will the market shift fast enough and far enough to save AMD?
It is like asking to move the Grand Canyon at this point. Time will tell!
Unless AMD embraces their value-brand image, no. They have no choice but to deliver more at a given price. Fury X delivers more value in terms of cooling than the 980Ti, but everyone buys the 980Ti anyway because it is 5% faster and can still be overclocked (even though many won't overclock it).
If Zen matches Haswell's IPC **AND** clockspeeds (4.5GHz overclocked), they will still be well behind Intel's latest and greatest, and should be priced as such. AMD needs to offer 30% better multithreaded performance to makeup for a 15% single threaded deficit.
If they have a 15% deficit vs Skylake, they should release quad core Zen CPUs with SMT enabled to compete with the i5 series and they should release 6-core CPUs to compete with the lower i7s, and 6-core CPUs wiht SMT to compete with the K-series i7s (1150 socket i7s), and an 8 core w/ SMT to compete against Intel's entry level 2011-v3 or whatever socket they use now CPUs.
AMD's once ace in the hole may be DDR3 support. If I can buy an AM4 motherboard to run Zen using my current DDR3 memory that could save me a couple hundred dollars and I can absolutely afford to sacrifice a little single threaded performance for that!
My four DDR3-2133 CL9 modules aren't going to be outdated anytime soon.