Originally Posted by gamervivek
Indeed, even if 285/380 were not cut down chips, they'd still be 58% bigger than 960 and not 65%.
But they're and it should be around 300mm2 to 227mm2 which would be 32% or half of his 65% figure.
A cut chip still takes up the same die area as full chip. That being a it still takes up 366mm2. Cut down doesn't mean they are literally cut down where the cut portion can be reused to make another chip. It is just lasers off, to increase yields.
The gtx 960 takes up 227mm2 and r9 380 is thus 61% larger or 366/227 = 61.2%. The use of a cut chip simply increases the amount of usable candidates, but doesn't make the chip any smaller. The gtx 960 being a smaller chip gives it naturally more usable candidates since defects are more isolated. This means the gtx 960 is substantially easier to produce and cheaper to make, particularly with Nvidia's less aggressive transistor density.
Also AMD still not selling 380x has more to do with an exclusitivity contract or bad yields, either do not contribute to your argument.
Just look at AMD plummeting margins and it should be clear as day that AMD is making little no money on all their products. AMD margins tanked after maxwell was released. AMD gross margins shrank another 2% recently which is odd considering that the price of their whole graphic lineup swelled beside the r9 380 series.
What makes AMD job more difficult from selling a 366mm2 GPU card and selling it at a profit is the fact that they are not the only one that needs to make money. What about the boardmakers cost and cut, What about neweggs or the distributers cut, the cost for the logistics to get the shipment to a consumer hands. With all this taken into account, I would be shocked to see AMD make really any money. The never settle game bundle has been one of the best selling point for AMD cards and has not been updated with newer games. And this is likely due to AMD tightening margins and poor cash flow.
These hundred million dollar loses are coming from selling products too cheap.Edited by tajoh111 - 10/19/15 at 7:28pm