Originally Posted by RiverOfIce
That being said...
They are basing their results off from facebook likes. Did you read that? Facebook likes.
If someone said they pre-ordered and you want to comment on the thread, you have to like it. And that counts as a pre-order in this study.
What is the next step.
Everyone that commented in this thread is officially a preorder because they commented in this thread?
I don't think views, likes, and shares means more pre-orders.
I did read that and understand the situation - That being said, stats are stats and regardless of their "findings", pre-orders are up, significantly.
This is really a situation of semantics - Even if there's a deviation, it's still pretty accurate considering the market.
More pre-order "bonuses" are offered now, more than ever...As such, there is definitely a spike in pre-orders or, they wouldn't be offering more incentives.
It's very clear that most of you don't know how pre-orders actually work, or sales; for that matter.
VIdeo games (in the case of AAA titles) cost about $40-$50 for the vendor (Cost does not reflect active inventory). The vendor then sells the game for MSRP which is $60. That MSRP requirement scales and eventually falls off after a certain time period. Depending on the distributor/vendor relationship, that $50 is then transferred to the publisher and the remainder is kept by the vendor.
Pre-orders are NOT transferred to the publisher UNTIL there's a formal sale.
So your pre-order is actually irrelevant to the publisher until you hand currency over to the store.
Ultimately, pre-orders aren't a guarantee and haven't been for a very long time...Even people that pre-order from Gamestop for full price, get cold feet based on reviews and swap their orders.
The reality is that pre-orders are irrelevant because, again, until the cash is handed over, it's not actually a sale.