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[Reuters] Activision Blizzard buys 'Candy Crush'

post #1 of 48
Thread Starter 
Quote:
Originally Posted by Supriya Kurane in Bengaluru, Liana Baker in New York and Freya Berry in London 
Video game maker Activision Blizzard (ATVI.O) will buy "Candy Crush Saga" creator King Digital Entertainment (KING.N) for $5.9 billion, as the heavyweight of console and PC-gaming makes a major push into the faster-growing mobile market.

The deal is one of the biggest in the industry in recent years, more than twice the size of Microsoft Inc's (MSFT.O) $2.5 billion purchase of "Minecraft" maker Mojang last year, and the biggest-ever acquisition of a mobile gaming company.

The failure of Dublin-based King to replicate the success of Candy Crush with follow-up titles such as "Farm Heroes" and "Pet Rescue" has led some investors to think it may be a one-hit wonder.

But Activision, whose shares were down 0.5 percent at $34.43 in early trading, is betting that its experience in sustaining long-running blockbuster franchises like "Call of Duty" and "World of Warcraft" can help it develop new hit series.

Cowen & Co analysts described the deal as "an absolute steal", but others expressed skepticism.

"The combination increases Activision's scope and scale, but more importantly gives the company another top-quality IP (intellectual property) creator," the Cowan analysts wrote.

The deal also gives the U.S. company a major presence in the mobile market, where games sales are expected to grow 21 percent this year to $20.6 billion, according to research firm Newzoo.

http://www.reuters.com/article/2015/11/03/us-king-digital-m-a-activision-idUSKCN0SS07Z20151103
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post #2 of 48

It's time for Heroes of the Candy Storm. :p

post #3 of 48
This is a business decision, not a game design decision.
post #4 of 48
CoD: Black Licorice III
Quote:
Originally Posted by Mand12 View Post

This is a business decision, not a game design decision.

In all seriousness.....this.
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post #5 of 48
people still play this? it was a fad, that is all, lulz blizz messing up daily these days.
    
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post #6 of 48
Quote:
Originally Posted by caenlen View Post

people still play this? it was a fad, that is all, lulz blizz messing up daily these days.
If it was just a fad i doubt they would have bothered with it.
They obviously have plans in some way or form.
post #7 of 48
Quote:
Originally Posted by caenlen View Post

people still play this? it was a fad, that is all, lulz blizz messing up daily these days.

I do when i'm in a taxi abroad and don't have mobile data.

A good time killer wink.gif
post #8 of 48
I don't play CoD really anymore, but if I do and I hear "TASTY" after I kill someone.....I'm gonna break my monitor.
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post #9 of 48
Wow this is an interesting acquisition, and also really expensive, $5.9 billion, wow!
post #10 of 48
That'$ $o $urprising.
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