Comcast is unleashing its PR machine to try to manage the controversy around its home broadband data caps. After recently expanding its "trial" 300GB monthly data cap in several cities around the Southeastern US, it looks like public relations circulated a memo to customer service representatives telling them how to discuss the new plans. That memo has now reportedly leaked online, courtesy of a Comcast employee on Reddit.
In it, Comcast admits what many have long suspected: its data caps have nothing to do with network congestion. In a section on best practices when explaining why Comcast is expanding its data caps, representatives are told [emphasis added]:
Do say: "Fairness and providing a more flexible policy to our customers."
Don't say: "The program is about congestion management." (It is not.)
Of course, "fairness" doesn't quite explain it, either. If data caps don't improve network reliability or performance, why does Comcast now see the need to charge customers more for the same data they've been using for years? Since there's such scarce competition in the US cable industry, the answer is likely quite simple: because Comcast can.
Of course not. Its all about profit margins.