AMD's entire family of graphics cards including the latest R9 Fury X, R9 Fury and R9 Nano have received some pretty hefty price cuts. This is the first round of significant price cuts that we've seen on AMD graphics cards since the introduction of the Radeon 300 series and the Fury series back in the summer.
The good news is that it covers AMD's entire line-up of Radeon 300 series and Fury series graphics cards.
This. And even if it is actually a permanent price cut, this just made the margins for AMD even that much worse. Given the market trends for GPU buying, it isn't even like a price cut like this will make a dent in the huge disparity between them and Nvidia. And is only going to cut into their profits. As a consumer, I love this. But as an AMD investor and one who does support them, I hate this.
AMD needs market share right now badly.Originally Posted by Kinaesthetic
This. And even if it is actually a permanent price cut, this just made the margins for AMD even that much worse. Given the market trends for GPU buying, it isn't even like a price cut like this will make a dent in the huge disparity between them and Nvidia. And is only going to cut into their profits. As a consumer, I love this. But as an AMD investor and one who does support them, I hate this.
Agree absolutely. The strategy is market retention, but they simply must get it first. This is the time to get the market's attention. Your usual customer will tend to buy the same company and/or brand the next generation.
Lets say they gain 20% share from nvidia because of the price cuts, for new GPUs released until the summer.
I think Fury aka Gemini / X2 will be their ultra high end offering.Originally Posted by Defoler
Lets say they gain 20% share from nvidia because of the price cuts, for new GPUs released until the summer.
So their revenue will be more stable, they will get more money.
The problem is that once the next gen comes out, what will happen? Will AMD keep that share of the market? Because owning a Fury X will not prevent someone from buying a titan X2 or a 1080 TI next time.
So gaining even 20% of the buyers market, will not get AMD rich, and it will not prevent nvidia from crushing then next round (unless AMD brings new really good stuff out, which is the only thing dependent on it).
Basically, it is just to clear out stocks. This will mean that when it is coming close for next gen, big retailers will not return old GPUs to AMD because they couldn't sell them, and AMD will not flat out lose money on them. I think AMD thought they could sell more, there is too much stock, and they just feel it is their only option to clear it (not just fury variations, but the 390X, 380X, 380, etc etc).
Funny you should ask. The 980ti's have also been cut. Not sure if its just for the holiday buying season though. Good time to buy right now. Some are going for $580 after rebate. http://www.newegg.com/Product/ProductList.aspx?Submit=ENE&N=100007709%20600565061&IsNodeId=1&bop=And&Order=PRICE&PageSize=30
The MSI one is $559 after rebate. That is insane.Originally Posted by keikei
Funny you should ask. The 980ti's have also been cut. Not sure if its just for the holiday buying season though. Good time to buy right now. Some are going for $580 after rebate. http://www.newegg.com/Product/ProductList.aspx?Submit=ENE&N=100007709%20600565061&IsNodeId=1&bop=And&Order=PRICE&PageSize=30