I agree. Companies cant really cater to niche markets. And here's why.
We pay 50 bucks for a basic mouse with 5 buttons and a good sensor. The profit margin on that mouse is x amount of percent. Not in order to fund the company they need to sell y amount of mice in a crowded and oversaturated market.
And here lies the biggest problem. The company must look at ways at trying to justify a price increase for the product they release while aiming to hit the x amount of units needed to be shipped.
And here is the simplest solution to that problem. And I will bring back the car analogy.
A VW Polo base model costs 10grand. Now if you want climate control, navigation unit, parking camera and so on - you are looking at a 15grand price tag. VW has no interest in selling the base model. It has a low profit margin. Rather it want you to sell the car loaded with features. And charge you 2grand for the navigation unit instead of the normal radio. But the cost for VW of the navi unit and hte base radio unit is (surprise) almost the same. The difference is around 20euro. But because the car has x amount of features, we can afford to hike theprice of the car.
Going back to mice. No one would really buy a basic 5 button mouse for 100usd. Well a niche market would, but we need the mass consumer. So how do we fix this? We add cheap additional features that sort of allow us to justify the higher price tag. And make those features seem cool and neccesary to the everyday player.
Result - we have a mouse that costs slightlymore to manufacture than the rival 300, but costs nearly double. And since we have loaded up on gimmicks, we can now advertise them and the unsespecting buyer will suddenly understand, that a 64 by 64 pixel display on a mouse has been exactly whats been stopping him from becoming the next heaton or cooller.
When you factor niche market you expect to ship a low amount of mice and that pushes the price of the mouse higher. And in order to be able to do that you need some other feature that will sell your product. Ie Zowie has been succesful at this.
Basically expect future SS mice to have sat navs