Originally Posted by Mahigan
Truth, even when AMD were leading on the technology, performance, power consumption and features front. The power of marketing.
No doubt Nvidia has a brand advantage, but AMD has failed to execute what worked for them in the past and tried to imitate their competitors behavior when their brand was not there and it backfired. This failed execution hurt their brand and has lead to an increasing gap in brand perception. Each of these missed opportunities and failed executions by AMD has lead to big gains for Nvidia( Financially and for the brand) when Nvidia played a slightly aggressive move.
E.g AMD rebrands the 290x and 290 into 390x and 390(and much of the other cards), takes away the game bundle initially, adds a 30 percent price increase and expect this to go well, after such a delayed response in an incredibly saturated market. This is not marketing on nvidia part, this is just AMD being run badly. All Nvidia had to do was lower the price of the gtx 980 a bit, add a new game bundle and it curbed AMD sales.
In addition, most of the points you mentioned are arguable with features, performance(particularly this one) and technology being the biggest debates. AMD hasn't had the performance crown for a GPU when both companies had the same generation of product out for a very long time. The closest AMD has gotten to beating Nvidia was when Fermi was delayed and the 5870 was alone on the market place for an extended period of time.
And during that time, AMD really cleaned up for marketshare. The cards sold well and this was because AMD put a good price on the card and didn't try to charge Nvidia like prices like they did with the 7970. Lower pricing during this period, along with the delay allowed AMD to kick Nvidia bum and really steal marketshare because people were not as hesitant sitting on the fence and waiting for Nvidia to release a card. AMD needs to be more aggressive because they are the underdog brand.
AMD needs to be aggressive with pricing off the bat, and get the performance crown and keep it for a few generations. After this, they can begin to charge more for their cards.