Originally Posted by Woundingchaney
The problem is that the majority of the miners werent gamers or even inherently interested in gpus outside of that specific task. Even if AMD were to release another gpu after the craze it would of mattered little given the market had fallen apart, these consumers were not long term consumers by any means. Even then there would have been the problem of the second hand market literally being flooded with high power cheap hardware. It was good that AMD was able to leverage the mining market while it existed, but it really did virtually nothing for their brand or market presence in the long term.
I would go further and say it likely damaged the gaming market and long term sales. The profits seen during the mining craze where not made by AMD or the partners but rather the retailers that gouged the pricing hard and laughed all the way to the bank. While sales where fantastic for one or two quarters they all but dried up by Q3 as miners moved to more efficient solutions.
New card sales died for two reason. First the glut of cheap used cards that flooded the market as miners looked to get out. Second the fact that gamers looking for a card during the gold rush where faced with buys a stupidly overpriced AMD card or a (for the first time ever) comparatively reasonably priced NVidia card. This fact alone is what led to the recent shifts in market share in the last year.
The effect on long term for AMD is actually potentially the worst problem. Gamers on the whole are not techies and do not care what brand they have as long as their favorite game plays well and the card is within their budget. They do not jump to upgrade every cycle and the most important part, they tend to stay with the same brand they already have if their experience is good. So if they have an NVidia card and they enjoyed their games they will just, on auto pilot buy another NVidia card.
Bit Coin Mining was a good bottom line for the short term scenario for AMD but for the gaming world, it was a nightmare storm that AMD needs to fight through.