Originally Posted by F3ERS 2 ASH3S
Actually not, the market has been saturated already any way. and what they are looking at is that you WILL need the power for VR so it is a perfect time to be like well you need more power cause you are buying VR, Why buy 2-3 cards when I have this ... oh wait this one right here
They are trying to maximize the exposure of the launch which actually saves them money and create more excitement around it which normally brings them more money.. Not really a terrible Idea.. now if they launched it now.. how many people would here about it... not many.. and what is it tied to.. nothing really..
If they can attach it to the consumer market for other products and show that it is better than even the Titan for a grand then they have a winning sales pitch.. without anything to attach it to. It just looks like a very expensive card
Videocard launches have been anchored by primarily one thing. Performance.
And as a result, the only market that isn't saturated is the market fury x2 is aimed at. Everything else AMD launched cards into is a market with fierce competition or have existing products that render it redundant. This is because the x2 offers potentially 40% better performance than anything else on the market. People that wanted 390x, 390 or fury x levels of performance already had it in products like overclocked 290x cards, gtx 980, 970 and gtx 980 tis.
40 percent is a big deal and what created markets for product like the gtx 980 ti. E.g the gtx 980 ti performs 40 percent better than a gtx 780 ti or around 30% better than a gtx 980. The gtx 980 ti has been crazy successful.
Maximize exposure of launch? They are minimizing it because as we move futher into 2016, looming rumors about 14/16nm cards will over shadow the hype behind the x2. Plus reviews cannot really show the benefit of VR. Plus VR itself provides another distraction from the fury x2 launch.
The furyx2 has zero competition and launching it 3 months ago, some people could justify it's like excessive price tag because of the wait period between it and 16nm would have been 9 months to a year. Now, with it launching at the end of March, 2-6 months later, cards that are vastly cheaper than it, with potentially similar performance are coming out, people will wait. Add in the frame buffer size, and most people in the high end will prefer waiting for new cards.
If AMD launched this card in October of last year, it would of had 8-10 months of selling with zero competition on the market. Exactly what AMD needs right now.
With AMD launching things in basically April, it only has a 3 month window before the launch of other cards begin to curb furyx2 sales. What this means is for AMD poor execution to work, AMD has to sell 3x the amount of cards launching the card in April to make up for the fact that it lost 6 months of selling time from the delay.