So to address some of the questions/concerns/thoughts out there:Why is it so pricey? Is there a discount vs the buying the components individually?
The price is simply the price of the components, that way if you don't like a particular component and want to use something else like the EVO block then you can just buy those individual parts. We tried to pick the stuff that we had either used a ton of times and/or had reviewed thoroughly so that we knew it inside and out. It also meant that we knew there were no long term varaiations in quality control. The price is what it comes out to when you add it all up.
It is a lot more expensive than kits from other manufacturers. This is because most of those manufacturers heavily discount their kits for sales purposes. We aren't of course able to do that as we aren't the manufacturer, nor are we trying to compete with those other kits on price. This was designed to be a different concept and to expand the market rather than compete with what's out there. Some of those kits are very good, some others will leave you wishing you'd spent more. This is one that we hope you won't regret buying.Why soft tubing?
First off I would love to do a hard tube kit. But it's complicated. Do you add in a bending kit or not. If not, then do you add in fittings to be used for turning corners. If so then how many? I'm not ruling out a hard tube kit, but we thought the primary buyer of the kit will be a first time water cooler, and in my opinion soft tubing is just that bit easier for a new user to understand. The type of new user who can jump straight to hard tubing is also someone who can pick out their own components anyway.Why aren't there more options?
Well there is a limit to what we can do, we can't offer the entire PPCs store as a configurable kit or it would just end up being the store as it is today. We tried to pick our favorite thing in every category, then add a bit of flexibility where we thought personal taste came in more than performance. We are also limited in our own experience. We haven't tried every TIM, res, pump, tube etc so even if there is an amazing option that we have missed (in your opinion) we can't really approve it until we've seen and played with it ourselves."I think XXX component is better than your YYY choice"
Again, while we have played with and reviewed a lot of water cooling products we certainly haven't tried and used everything. We picked stuff that has usually performed at the top while considering factors like quality, ease of use, price and expected lifetime.
The bottom line is, there is a diversity of products on the market because many people like different things. So these may feel like subjective choices, though we have tried to be objective about it. So there will always be someone who disagrees with our choices here, but I don't think they can ever be considered truly bad choices Why aren't there options to add in more rads or gpu block etc etc?
We would love to do that and in general make it more configurable. However we have to start somewhere and a "360 cpu kit" seemed a good place to start because that's where most new people also start.
If the kit sells then I'd like to add more options like those mentioned, but for now we have to wait and see how it goes Why not just buy a CLC/AIO?
That's always an argument for water cooling or not and doesn't really apply specifically matter for this kit. AIO's cool well, water cooling does everything better but takes more work/knowledge/risk/money. This is a kit for someone who has decided to go with water cooling, wants great components, but isn't sure what to buy and doesn't want to spend a month researching things
If you're already knowledgeable then you know what you should or shouldn't buy anyway
Lastly - "Ultimate" - chunky I'm not quite sure what you're getting at. I think you don't like the word for some reason, maybe because it's a kit limited in scope (i.e. 360 cpu only loop)? It's not supposed to deliver all you'd ever need, just a good starting point that you shouldn't need to throw out components from. If things go well we can expand the line up and flexibility within it Edited by stren - 2/4/16 at 12:06am