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[TS] Wired: Stop blocking our ads, Pay for an ad-free version or You can go elsewhere - Page 9

post #81 of 397
Quote:
Originally Posted by 2010rig View Post

@Masked

A quick Google search reveals that New York times could be worth almost $19 BILLION rolleyes.gif

http://www.mondaynote.com/2015/02/15/the-nytimes-could-be-worth-19bn-instead-of-2bn/

But hey, let's focus on their current market cap of $2 Billion. They're worth more than AMD lachen.gif they sure are about to hit "rock bottom"
The thing is, the NYT has adapted, they made $169 Million in revenue on 910,000 digital subscribers they didn't have 7 years ago. I'll need to see proof of how NYT is about to hit rock bottom

rolleyes.gif Someone clearly knows nothing about publishing.

NYT has laid off over 75% of their staff over the past 5 years and is struggling to maintain their payroll - IN FACT, the only reason they made a net profit last year WAS the layoffs...Publishing is a small industry and in fact, my family knows the Sulzbergers quite well...Don't get to toot that horn too often but, it's nice to do it occasionally...Let me assure you, they're feeling the pressure.

Just because you're net worth is 19b doesn't mean the industry in and of itself, isn't struggling - Doesn't mean you're not struggling, either...Especially when you lay off over 3/4 of your editorial staff AND print staff...Was just at the facility on Queens like 6 weeks ago checking out their new software because we're thinking of using it...

So yes, like most publishers, the NYT is struggling especially in revenue. Since you know, I can be Bernie Madoff and have a net worth of billions but, if I spend it all guess I go broke? Don't I? Is that rock bottom? You know when you don't make enough money to actually have a positive cash flow?

The reality is that the industry in and of itself, is struggling and adblocker is, as many publishers have put it "Hammering the last nail in the coffin".

IN FACT - Read the comments section on your own source.
Edited by Masked - 2/9/16 at 7:54am
post #82 of 397
The publishers need to adapt to ever changing times. Just as the milkman was put out of business by the refrigerator, if a publisher is whining that ad blocker is killing off their revenue; maybe they should look in other sources of revenue.

Ads nowadays are cancer anyway, they're so intrusive and annoying.
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post #83 of 397
Not happening.

I use ublock origin on FireFox but recently tried Chrome with no adblocker. Just going to my normal sites I was filled with popups. I even got one that was so annoying that I couldn't close it since the popup kept coming back - this is one of the biggest reasons I started using an adblocker over a decade ago. This is also how a lot of people get malware/viruses.

No thanks.
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post #84 of 397
One word: Farewell
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post #85 of 397
Quote:
Originally Posted by Masked View Post

rolleyes.gif Someone clearly knows nothing about publishing.

NYT has laid off over 75% of their staff over the past 5 years and is struggling to maintain their payroll - IN FACT, the only reason they made a net profit last year WAS the layoffs...Publishing is a small industry and in fact, my family knows the Sulzbergers quite well...Don't get to toot that horn too often but, it's nice to do it occasionally...Let me assure you, they're feeling the pressure.

Just because you're net worth is 19b doesn't mean the industry in and of itself, isn't struggling - Doesn't mean you're not struggling, either...Especially when you lay off over 3/4 of your editorial staff AND print staff...Was just at the facility on Queens like 6 weeks ago checking out their new software because we're thinking of using it...

So yes, like most publishers, the NYT is struggling especially in revenue. Since you know, I can be Bernie Madoff and have a net worth of billions but, if I spend it all guess I go broke? Don't I? Is that rock bottom? You know when you don't make enough money to actually have a positive cash flow?

The reality is that the industry in and of itself, is struggling and adblocker is, as many publishers have put it "Hammering the last nail in the coffin".

IN FACT - Read the comments section on your own source.

I don't know anything about publishing?

I'm not the one whining that unless you click my ads my poor little magazine will die. I've had many membership sites, and the most paid members I had was a measly 8,500 paying members at $30 a month. NYT must be at over 1 Million by now. None of my sites has EVER been reliant on paid ads, when much better business models exist for delivering paid content.

You think Facebook is ever worried about whether you have an Ad Blocker or not? Are they ever going to threaten users by saying "pay us a monthly fee or bounce"

Google has never whined that they couldn't show me ads in Gmail due to my ad blocker, yet I'm sure they've made thousands off me over the years. Their monthly unique visitor value is an amazing $277

By all means, continue with your business model of "let's get as many eye balls to our content, so they can click our ads" and those who who refuse to see our ads can bounce.

Better yet, break down your articles into 5 - 10 pages so you can show even more ads to each visitor and increase your page views in the process. Win-Win

That article is a year old, obviously a lot can happen in a year. I did a quick Google search for NYT valuation and that's what came up. You got me I don't follow the NYT as closely as you do.

Let me ask you something, if that business model is failing for so many publications, why are you following it?

If a huge publication like NYT is about to hit rock bottom, what chance of success do you have? Especially since you're following THE business model?
Edited by 2010rig - 2/9/16 at 8:28am
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post #86 of 397
Quote:
Originally Posted by 2010rig View Post

I don't know anything about publishing?

I'm not the one whining that unless you click my ads my poor little magazine will die. I've had many membership sites, and the most paid members I had was a measly 8,500 paying members at $30 a month. NYT must be at over 1 Million by now

You think Facebook is ever worried about whether you have an Ad Blocker or not? Are they ever going to threaten users by saying "pay us a monthly fee or bounce"

Google has never whined that they couldn't show me ads in Gmail due to my ad blocker, yet I'm sure they've made thousands off me over the years. Their monthly unique visitor value is an amazing $277

By all means, continue with your business model of "let's get as many eye balls to our content, so they can click our ads" and those who who refuse to see our ads can bounce.

That article is a year old, obviously a lot can happen in a year. I did a quick Google search for NYT valuation and that's what came up.

Let me ask you something, if that business model is failing for so many publications, why are you following it?

Facebook's entire page script actually circumvents adblocker - In fact, their entire setup, circumvents any adblocking.

Those "suggestions" you see on your feed are actually paid advertisements...Yeah...and most of the content that gets "shared" - People are often paid/offered incentives to share it.

Facebook in and of itself, is an advertising "dynasty" - You're making them more $ per click than you ever realized...I actually do a lot of facebook advertising and it's really eye opening. I can pay for suggestions, offer users incentives...I can pay to be on the right-hand side or I can self promote, pay even more and get pushed into your recent events feed...

Google circumvents Adblocker as well...In every search you do, the top 3 suggestions are paid...So Google makes money, regardless...Same setup as Facebook BUT, I actually pay per click, not view...So It can be viewed 100000000000 times, if it's only clicked 1x, I only pay for that 1x...Comparable to facebook which is per view.

I never said it was a GOOD business model - I said it is THE business model...

Again, the NYT could be worth 200b, it's irrelevant when your cash flow is massively negative - So negative you layoff 3/4 of your staff...It paints a dramatically different picture of the market, itself.

Like I said, if you actually like a website like Wired, IGN (See the ads at the bottom) or PCGamer (Again, ads at the bottom), IMO, disable adblocker, show them you support them by helping them to generate that ad-revenue...because if you don't...Regardless of your opinion on the model - They won't be around anymore...And then you'll have the Fox News of the computer industry swinging as much irrational bias as they choose - which, really helps nobody.

You know that saying? Information is power? Why not help those that inform you, actually earn a living? Empower them to inform you. thumb.gif
post #87 of 397
well if only 20% of the people are using adblockers and those 20% stop looking at there articles what does that mean to them?
,,,,,
so many people are saying they will lose money but in fact they will be making money.
they will lose money if they keep those 20% of people viewing there content .
post #88 of 397
It costs more than their magazine subscription. biggrin.gif

*Yes I realize that the magazine would still contain ads*


I want to hate them for this.

But I still love typing

↑ ↑ ↓ ↓ ← → ← → B A

in any of the: .co.uk sites. (or any site owned by Conde-nast for that matter)
Edited by PappaSmurfsHarem - 2/9/16 at 8:43am
     
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post #89 of 397
I just recently started using an ad-blocker. On one hand I understand that ad's are a source of income for many sites and they rely on this income to continue providing content and services. That i can respect.

The issue isn't ad's in and of themselves. I do not mind ad's that do not intrude or otherwise interrupt my experience. Ad's that interrupt what im doing ive always just chose to leave the site. If you have a full page ad, an ad I have to scroll past or fill out a survey, i just leave the site.

The big issue nowadays is that ad's frequently get used for malicious purposes. So now not only do they intrude upon the user but they place many people in situations that can compromise their security. I now use an ad blocker to protect myself, not because i find ad's themselves bothersome. It may be too late to repair this perception in alot of people, but until they make ad's that are safe, I for one will simply not go to sites that either force ad's on me or prohibit using an ad blocker. Its the internet, there are no exclusive stories, anything your site is doing is being done by 100 others. One of those sites is more than likely not forcing malware laden ad's on its users, and thats where I will go to read the "news".

What Wired is going to find out is people who are savvy enough to use an ad blocker and read their site are also savvy enough to find other sites to read. Id expect the vast majority to simply stop using Wired. A better move would be for sites like this to not use ad networks and instead handle advertising in a way that provides them more control and their users a safer browsing experience. Then to openly commit to their users that if they allow ad's on their site they will only be provided ad's that are safe and do not intrude on the experience. I think people would react much more positively to that.
post #90 of 397
Wait... you mean to tell me that OCN is not the source of every other tech news site? tongue.gif
     
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