Originally Posted by Mahigan
I mean nvidia only started this milking with the GTX 780. It wasn't done on purpose either. Nvidia were responding to the Hawaii release with the GTX 780 Ti. It worked well sales wise and appears to have become their standard practice now. Nvidia tend to wait for AMDs big GPU release before launching their big consumer card. Usually making their Titan card obsolete. This time nvidia have pushed back both the Titan and High End big GPU release which hints at HBM2 being the culprit. AMD pushed back big Polaris which also hints at HBM2 production limitations. We've also heard rumours about HBM2 being in short supply. Putting it all together it makes sense.
780 ≠ 780 Ti
Nvidia didn't release the 780 in response to anything from AMD, it was out on the market for four months before Hawaii. There's also no correlation to big die AMD GPUs... because AMD tend not to have big GPUs (Fiji being literally the only GPU in ATi/AMD's history meeting Nvidia's established idea of big).
What Nvidia tend to do is respond to whatever AMD's current performance
level is quite well (280 price drop after 4870, 480/580 being GF100/GF110 at very reasonable prices from the beginning to fight the 5870, 680 being GK104 to match Tahiti), but they also seem to have their own release plans for yearly profit-maximizing independent of AMD's current products which they have executed on occasion (8800GTX, GTX 280 before 4870, Titan/780 way before Hawaii).
AMD do the same when able, including the $550 mid-sized Tahiti that kicked off the current schedules.Edited by Serandur - 2/13/16 at 1:57am