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Do You Think DX12 and Vulkan will be AMD's Saviour?

post #1 of 18
Thread Starter 
Looking at the performance of AMD cards on DX12, I have to say I am really impressed. I am a long time AMD support and has been using AMD/ATI since 9800Pro days.

Its really quite sad to see that AMD card's performance is not up to par with Nvidia on DX11 and AMD is losing alot of market share as a result. But now with DX12, we are seeing a reversal. AMD is coming out on top of Nvidia.

Do you think this will finally help AMD and win back the market share?
post #2 of 18
No. By the time DX12 matters there will probably be at least two newer generations of cards out.
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post #3 of 18
It should, but what one must also remember is that Async is not DX12. Its just a part of it and a lot of other features also form part of DX12 and the final competitive position of both brands would be based on how each brand performs when taking entire DX12 in account. One must also not be underestimating the team at Nvidia considering they have been in the know as to how DX12 would work and it would be reasonable to assume that certain feature;s of DX12 would heavily benefit Nvidia.
post #4 of 18
More driver improvements and PR are AMD's savior. Oh and Zen maybe. And Polaris. The industry isn't static, so lets see how new products will be received.
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post #5 of 18
NO, they need an amazing low power 14nm Zen APU with a lot of design wins to save the company.
    
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post #6 of 18
Unfortunately, I do not believe this will be enough to give AMD the market again. AMD's marketshare is so low right now that it will be difficult for them to recover without a MASSIVE upset on Nvidia. When you factor in Nvidia's R&D budget vs. AMD, it's going to be a very uphill battle.

AMD designed a great architecture with GCN. The problem is that it was designed to one-up Fermi. I don't think AMD counted on Nvidia changing their strategy so much in one generation to the point where it made GCN look like a failure in comparison. Enthusiasts such as us know that GCN is a great architecture, but to those that are not "in the know", they simply think that AMD's current gen is just not as good.

AMD's play should be to capitalize on the future that DX12 brings by bringing products to market quickly and price them competitively. AMD made a pretty big blunder pricing their HD 7970 @ $550 when it first launched. It should have been $100 less. At that price point, the HD 7970 would have sold like hotcakes and the market would have been flooded with their cards months before the GTX 680 hit shelves.

Basically, AMD needs to stop playing catchup. They need to start predicting market trends instead of trying to create them. Creating products according to intelligent market predictions is far cheaper (and safer) than trying to create new markets (Mantle)
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post #7 of 18
hm.. I think both companies are on pair right now, it depends on their ability to succeed or tail behind... I am glad competition is back on track.
post #8 of 18
The only real advantage AMD has is Async Compute. Currently AMD's hardware cost more to make and they are forced to undercut Nvidia price points in a battle for marketshare. This combined with the current state of AMD cpu's and it's easy to see why AMD isn't making a profit. What AMD needs is a clear concise performance win. Flagship Polaris needs to beat flagship Pascal by >10%.

Also Zen needs to perform. smile.gif
Edited by BinaryDemon - 2/24/16 at 8:04pm
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post #9 of 18
Quote:
Originally Posted by BinaryDemon View Post

The currently only real advantage AMD has is Async Compute. Currently AMD's hardware cost more to make and they are forced to undercut Nvidia price points in a battle for marketshare. This combined with the current state of AMD cpu's and it's easy to see why AMD isn't making a profit. What AMD needs is a clear concise performance win. Flagship Polaris needs to beat flagship Pascal by >10%.

Also Zen needs to perform. smile.gif

 

They also need to support more stuff than just games too. I'll flat out admit that even if AMD Polaris was 10% faster than Pascal, I'd still have to pick Nvidia over AMD because of work with Torch7, which require CUDA support for actually processing within a timeframe of my lifetime. AMD is incredibly lackluster in non-gaming situations still. And this sentiment will also still transfer over to the enterprise market. Which Nvidia basically holds captive because AMD has made meager strides to regain it (their FirePro are good P/P cards, but their support is pitiful).

post #10 of 18
Nope.

DX12 is going to allow current AMD owners to keep their cards longer provided the games use async compute.

It's good for the consumer but not good for AMD. To get back in the game, they need to sell new cards not give people a reason to hold onto theirs longer.

We'll see how serious Nvidia is about keeping market share based on what price they release the successor to the 970 at.

If they go $329 again, it's going to be really tough for AMD to make any significant market share gains.

Hopefully I'm wrong. Commanding 80% of the market gives Nvidia power to do just about anything they want. And that's not good for us.
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