Originally Posted by Pragmatist
Because it'll do better at games for sure. The RX480 is a 970 performance-wise whilst the 1060 will most likely perform better than that. I'd say around the GTX 980 performance-wise which is just a guess btw.
The 1080's MSRP is at $599 and the cheapest 1080 I could find was priced at $608 almost a month ago. That's 9 USD over the MSRP, which means that people claiming that there wouldn't be any cards priced close to the MSRP was wrong.
Okay, so your basis for your claim that "it'll do better at games for sure" is what, exactly? The RX 480 is not equivalent to the GTX 970 reference, it is 5% faster than it, and 9% slower than the 980. It is in-between the two, leaning towards the 970.
I gave you a comparison between the 960 and 980 that have a very similar relationship, and that points to a close race between the RX 480 and GTX 1060. Another thing one could do is compare the Titan X and 1070 and then use those numbers to compare the 980 and 1060. The GTX 1070 with 6.5TFLOPs is 9% faster than the Titan X with 6.7TFLOPs, meaning the GTX 1070 has 12% better "gaming performance/TFLOP". The GTX 980 has 5TFLOPs while the 1060 has 4.4TFLOPs. That would make the 1060 2% slower than the GTX 980 and 8% faster than the RX 480.
These are just estimates, of course, but if the GTX 1060 at $299 is 8% faster than the RX 480 at $239, I think the RX 480 is the better deal for the reference cards. Then you have AIB cards as well that may change that.
Yes, the cheapest cards can be found around the MSRP. The cards people are generally looking for, like ASUS Strix, MSI Gaming X, EVGA FTW and Gigabyte G1 Gaming are more expensive than that.